Google Ads Audit for Stapleford Businesses

An audit answers one question: where's the money leaking?

You run Google Ads. Some spend converts. Some doesn’t. Most businesses don’t know the difference. Campaigns drift. Keywords lose intent. Conversion tracking breaks silently. Bid strategies run on auto-pilot.

An audit stops the drift. One forensic pass through your account, findings delivered in writing, and a call to discuss next steps. No sales pitch. No obligation to hire me after.

An audit typically covers

• Campaign structure — Are campaigns organized for control or just volume?
• Keyword quality — Exact vs. broad, search term waste, negative coverage.
• Targeting — Audiences, devices, location settings, time-of-day adjustments.
• Bidding strategy — Manual CPC, automated rules, whether they align with your goals.
• Conversion tracking — Is it set up? Is it accurate? Are there blind spots?
• Ad copy — Quality score, relevance, creative testing patterns.
• Landing pages — Do they match ad intent? Are they mobile-friendly?

Who audits matter most for

You’ve been running ads for months or years, and performance feels flat. Or you just hired a new agency and want a reality check. Or you’re inheriting someone else’s account. Or you’re about to scale spend and want to know what breaks first. Any of those: audit first.

The audit process

1. Share accessRead-only Google Ads access. Takes two minutes to set up.
2. Deep diveI review structure, keywords, targeting, tracking, creative, landing pages. Typically 4–6 hours of analysis.
3. ReportWritten findings with priorities, findings, and reasoning. Delivered within 5–7 working days.
4. Call30–45 minute discussion. I’ll answer questions and advise on next steps—management, hiring someone, or DIY fixes.