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Most Google Ads accounts leak money.

Poor keyword match types. Broken conversion tracking. Overlapping audiences. Bids set years ago and never refreshed. In Greater London, where CPCs are high, every leak hurts. An audit finds these gaps and quantifies the waste.

What a PPC audit covers

We pull your account data, analyse structure and performance, cross-check your conversion tracking, and spot inefficiencies. We’ll identify campaigns burning budget with no return, keywords cannibalising each other, and tracking issues that hide your real ROI. You get a written report with findings, impact estimates, and specific fixes. No fluff, no vanity metrics.

What we look for

How the audit works

  1. Access & data pullYou grant us view access. We pull 90 days of performance data, account structure, and tracking setup.
  2. AnalysisWe model improvements, estimate waste, and identify quick wins and structural changes needed.
  3. Report & debriefYou get a written report plus a debrief call. We explain findings and answer questions. You own the fixes.

Why audit now?

CPCs in Grays and the wider London commuter belt are climbing. If your account isn’t tight, that waste compounds fast. An audit costs far less than bleeding budget for another quarter. Even if you don’t hire us to fix it, the insight alone is worth it.

After the audit

Frequently asked questions

How much does an audit cost?

Pricing depends on account complexity and scope. Call us with some details about your setup, and I’ll quote a fair price.

How long does an audit take?

Typically 2–4 weeks from access to report. Some can be faster if the account is small.

Do I have to hire you after the audit?

No. Zero obligation. You get recommendations and you decide what to do. Many clients use the audit to fix things themselves.

Can you audit accounts outside Grays?

Yes. We’re familiar with Greater London CPCs and competition. If you’re selling into Grays or the wider region, we understand the market.

What if my tracking is completely broken?

That’s common and usually fixable. We’ll document what’s wrong, what data you’re losing, and how to rebuild it correctly.

Do you only audit Google Ads or do you cover other channels?

I specialise in Google Ads. If you want a multi-channel audit, I can recommend partners or focus on your Google Ads gaps.

Find out what's costing you money.

Request an audit. Tell us about your account and current spend. I'll scope the work and send you a quote. Then you decide.

Call 07410 907 104 Request a PPC audit