A Google Ads audit finds the wasted spend, broken tracking, and structural problems in your account — in one fixed-scope diagnostic, no obligation to continue.
Request a PPC auditEssex is a high-CPC environment. The London commuter belt effect means advertisers across the county — from Chelmsford to Colchester, Basildon to Brentwood — often pay London-level prices for clicks. When CPCs are high, the cost of a poorly structured account or a tracking problem is amplified. Wasted spend compounds fast.
A Google Ads audit gives you a clear picture of what’s actually happening in your account. Not the polished version your current agency sends — the real version, including what’s being wasted, what isn’t being tracked, and what a more efficient structure would look like.
If your account is well-run, I’ll tell you that. An audit isn’t a sales tool — it’s a diagnostic. Some accounts need a full rebuild. Some just need a few tweaks. I’ll give you the honest view either way.
Audits are most valuable when you have a specific concern — performance has dropped, spend has increased without a clear reason, you’ve taken on a new account and want to understand what you’ve inherited, or you suspect your tracking is off.
I work across ecommerce and home services primarily — both well-represented in Essex. But the fundamentals of a good Google Ads audit apply to any account: structure, tracking, targeting, and spend efficiency.
An audit from me is fully independent. I have 12 years of Google Ads experience and £2M+ in directly managed spend. My approach is the same whether you plan to implement changes yourself, give them to your current agency, or eventually move to managed service.
Pricing is tailored to account size and complexity — book a call and I’ll give you a quote. No vague day-rate estimates, no surprise scope creep.
Agency audits are designed to win your business — they’ll find problems because finding problems justifies switching. An independent audit from me has no such agenda. I’m not trying to take over your account. I’m giving you an honest read.
Often more useful. Long-running accounts accumulate bad habits — negative keyword lists that were never built, match types that have drifted, tracking that was set up once and never validated. The older the account, the more there is to find.
No. The audit is read-only. I review what’s there without touching the account. You keep running as normal.
A written findings document — clear, prioritised, jargon-free — and a debrief call to walk through it. You’ll know exactly what’s wrong, why it matters, and what to do about it.
Yes — this is one of the most common audit scenarios. Understanding what you’ve inherited before you change anything is exactly the right move. I’ll give you a clear baseline.
Request a PPC audit. I'll review your account, give you honest findings, and walk you through what to fix first. No obligation to continue beyond the audit.
Call 07410 907 104 Request a PPC audit