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What a PPC audit actually covers

A proper audit is forensic. We log into your Google Ads account (with your permission), review every campaign, ad group, keyword, and bid strategy. We check your conversion tracking to see if it’s even working. We pull performance data to identify which campaigns are profitable and which are bleeding money. We look at your landing pages, your ad copy quality, your audience targeting, and your Search Terms Report to spot wasted spend. Then we write a report: here’s what’s working, here’s what’s broken, here’s where your biggest waste is, and here’s exactly how to fix it.

Most accounts have tracking gaps

Broken or incomplete conversion tracking is the hidden killer. You can’t optimise what you can’t measure. We find that gap and tell you exactly how to fix it—because bad data leads to bad decisions, and bad decisions cost money.

A typical audit finds

How an audit works

  1. You grant accessYou give us read-only access to your Google Ads account. Takes 2 minutes.
  2. We dig deepFull review: campaign structure, bids, keywords, conversion tracking, Search Terms Report, landing pages. 4–8 hours of work.
  3. We document findingsWritten report with screenshots, data, and specific recommendations. No fluff—just actionable intelligence.
  4. Debrief callWe walk through findings and answer your questions. You decide what to do next—no pressure to hire us.

Why Swanley audits matter

Swanley sits in the Greater London commuter belt where CPCs are high and competition is fierce. That means wasted spend is more expensive. A poorly structured account in a high-CPC zone can burn £500–£1,000 a month on noise. A good audit often reveals enough waste to cover its cost in the first month alone. For home services and ecommerce businesses in the Swanley area, that’s often the difference between profitable campaigns and campaigns you eventually kill.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. A small account might be £300–£600. A larger, more complicated one might be £800–£1,500. I quote on a call after you describe your account. Always a fixed fee, never a surprise.

Do we have to hire you after the audit?

No. This is a diagnostic service. You get a report and recommendations. You can implement them yourself, hire someone else, or hire us for ongoing management. Zero obligation.

How long does an audit take?

Typically 1–2 weeks from kickoff to debrief, depending on account size. We keep you in the loop.

What if our tracking is completely broken?

That’s actually valuable to know. We’ll identify exactly what’s broken, explain why it matters, and give you step-by-step instructions to fix it (or recommendations on who to hire if it’s technical).

Will you recommend something we can't afford?

No. We prioritise recommendations by impact and cost. We’ll flag the £5,000 problem, but we’ll also tell you the £50 fix that might help today.

Is an audit useful for Swanley businesses specifically?

Yes. High CPCs in the London commuter belt mean that wasted spend adds up fast. An audit in this market often uncovers material waste. If you’re already running ads in Swanley or Greater London, an audit is smart investment.

Get a forensic look at your ads

Request an audit, and we'll give you a fixed quote based on your account size. No surprises, no obligation. Call 07410 907 104 or submit a request below.

Call 07410 907 104 Request a PPC audit