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Find the leaks in your Google Ads

Most accounts have the same problems: poor keyword segmentation, broad-match keyword creep, tracking that doesn’t tie back to revenue, landing pages that don’t match ad intent.

An audit finds and quantifies that waste. You get a roadmap. Then you decide who fixes it — me, your current consultant, your team, or someone else.

What I audit

Not a sales pitch

An audit is a snapshot. I’ll tell you what’s working and what’s wasteful. If you want to fix it yourself or hire someone else, that’s fine. I’m not here to upsell.

What you get

A written brief (usually 10–15 pages) outlining findings, quantified waste, and a prioritised roadmap of fixes. Scope depends on account size, but typically covers the above areas plus margin/ROAS analysis and tracking validation.

Pricing and timeline

Audit scope and price are tailored to your account. I’ll quote after a 20-minute call where I see your setup. Typical audits complete in 5–10 business days.

How an audit works

  1. Brief callTell me about your account — size, niche, what’s frustrating you. 20 minutes.
  2. Access and reviewYou grant me read-only access. I audit structure, keywords, tracking, creative, and data.
  3. Written findingsRoadmap of what’s working, what’s wasteful, and recommended fixes in priority order.
  4. Debrief call (optional)Walk through findings and answer questions. No obligation to hire me after.

Frequently asked questions

I'm based in Horwich. How do audits work geographically?

I’m remote and UK-wide. You grant me read-only access to your Google Ads account, and I audit it from here. We’ll talk on the phone to scope it and debrief findings.

What if the audit finds nothing wrong?

I’ll tell you. Sometimes accounts are solid and just need minor tweaks. If that’s the case, I’ll still give you the roadmap so you know.

Do I have to hire you to fix issues?

No. The audit is standalone. The roadmap is yours. Fix it with your team, hire someone else, or hire me — your call.

How long does an audit take?

Typically 5–10 business days from access grant to finished brief. Depends on account size and complexity.

I'm a smaller business in Greater Manchester. Is an audit worth it?

If you’re spending £1,000+/month on ads, probably yes. Smaller spend means less waste to find, but tracking and keyword segmentation problems often still exist. I’ll scope it on the call.

What's the cost?

I’ll quote after a brief chat about your account. There’s no standard price because audits vary wildly — a £500/month account takes less work than a £50,000/month one. Call me to discuss.

Get clarity on your Google Ads

Request an audit. Tell me about your account, I'll give you a quote, and you'll get a roadmap within two weeks.

Call 07410 907 104 Request a PPC audit