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What a PPC audit actually is

Not a sales pitch. Not a discovery call masquerading as an audit. A real diagnostic: we examine your account structure, tracking setup, bid strategy, keyword performance, and cost per conversion. We find what’s working and what’s burning money. Then we hand you a clear report with findings and options.

You decide what to do next. No obligation to hire us or implement anything.

Audit checklist

No sales pressure. Just the truth.

We’ll tell you exactly what we find—good, bad, or ‘your ads are actually fine.’ If we spot problems, we explain them clearly. If I recommend changes, we explain the why. Your account, your choice.

Common issues we find

How the audit process works

  1. You grant accessGive us read-only access to your Google Ads account (and Google Analytics if available).
  2. We dig inReview account structure, tracking, keywords, bid strategy, and performance data.
  3. Report and debriefClear written findings plus a call to walk through what we found and what it means for you.
  4. You decideImplement changes yourself, ask us to help, hire us to take over, or do nothing. It’s your call.

Frequently asked questions

Do you audit Google Ads accounts in Wigan and Greater Manchester?

Yes. I audit accounts across Wigan, Hindley, Ashton in Makerfield, Horwich, Skelmersdale, Leigh, Atherton, and all of Greater Manchester—plus the rest of the UK and Ireland. Location is irrelevant for Google Ads audits.

What's included in a PPC audit?

Account structure, conversion tracking setup, keyword and audience performance, bid strategy, ad copy and landing page alignment, and detailed cost analysis. The scope is fixed so you know what to expect.

How long does an audit take?

Typically 3–5 working days from account access to final report. Turnaround depends on account size and complexity. We’ll confirm timing upfront.

What if the audit shows I need major changes?

We’ll map them out clearly. You can implement changes yourself, ask us to guide you through them, ask us to implement them, or do a combination. It’s your business and your budget.

Do I have to implement your recommendations?

No. This is a diagnostic, not a contract. I recommend changes we think will improve performance. You can act on them or ignore them. That’s up to you.

How much does a PPC audit cost?

Cost varies by account size and complexity. Contact us to discuss your account and get a fixed quote. Call 07410 907 104 or request an audit here.

Discover your Google Ads gaps

A diagnostic audit takes the guesswork out of Google Ads. Know exactly where your money is going and where it's leaking. No obligation.

Call 07410 907 104 Request a PPC audit