Google Ads Audit for Hindley Businesses

What a PPC audit finds

Running Google Ads without a proper audit is like running a business without looking at your P&L. You might be getting leads, but you probably don’t know where money is actually being wasted.

An audit answers the question: Is this as good as it gets, or are we leaving money on the table? We review keyword strategy, audience targeting, ad creatives, landing page relevance, and most importantly, conversion tracking. Most audits find £500–£2,000+ in monthly waste — low-performing keywords, broken tracking, or just ads pointed at the wrong audience.

What the audit covers

• Keyword strategy — are you bidding on the right terms for your niche, or chasing vanity searches
• Quality Score review — why some keywords underperform, ad relevance gaps
• Audience targeting — demographic, location, device, and remarketing configuration
• Ad creative audit — copy angles, extensions, call-to-action strength, A/B testing opportunity
• Landing page fit — does each ad lead to the right page, or are you wasting spend on relevance issues
• Conversion tracking — is Google actually tracking your conversions, or are you flying blind
• Spend analysis — identifying high-cost, low-return segments

How audits work

You grant me account access, or share your ad library and performance data. I spend 4–8 hours reviewing campaigns, keywords, performance trends, and tracking setup. I produce a diagnostic report identifying waste, quick wins, and a prioritised 90-day roadmap. No obligation to hire me after — you get actionable insights either way.

Audit process

1. Request and scopeTell me your business, ad spend, goals, and which campaigns to review. I quote fixed scope and turnaround.
2. Account reviewI audit keywords, targeting, creatives, landing pages, and tracking setup. Check performance trends and competitor positioning.
3. Diagnostic reportWritten findings with specific waste sources, quick wins, and a testing roadmap for the next 90 days.
4. Debrief call (optional)Walk through findings, answer questions, discuss next steps — whether that’s DIY fixes or ongoing management.

Who needs an audit

Any business in Hindley, Wigan, Leigh, Bolton, or across Greater Manchester running Google Ads and wondering if performance is actually solid. Ecommerce brands, home services, trades, local businesses. Even if you’re planning to stick with your current setup, an audit tells you what’s broken and what’s working. It’s the cheapest insurance you can buy for ad spend.