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You don't know what you don't know about your ads

Most Google Ads accounts have buried problems: keywords attracting wrong traffic, conversion tracking missing half the conversions, bids set inefficiently, or audiences targeting too broad. An audit finds these and quantifies the cost.

What a PPC audit covers

You get a written report with prioritised fixes.

No pitch for ongoing services. Just honest findings: here’s what’s broken, here’s what it costs you monthly, here’s the priority order to fix it.

Audit process

  1. Scope callWe discuss your account size, goals, and concerns. I quote the audit cost based on complexity.
  2. Deep reviewI audit account structure, tracking setup, keyword performance, and waste. Typically 4–6 hours of analysis.
  3. Written reportYou get a document with findings, waste estimates, and prioritised action items. Optional debrief call to walk through it.

Who should audit their ads

Businesses running Google Ads for 6+ months with spend over £500/month but unclear on performance. Also: anyone about to hire an agency and wanting a baseline, or teams running ads in-house who want a professional reality check.

Honest audits

If your ads are fine, I’ll tell you that too. Not every account needs a major overhaul. But most have 10–30% monthly waste from fixable issues—and you deserve to know.

Frequently asked questions

Can you audit a Google Ads account for a Kendal business?

Yes. Whether you’re in Kendal, Cumbria, or anywhere in the UK, I conduct remote audits on Google Ads accounts of any size.

How much does an audit cost?

Quoted on a call based on account size and complexity. Most audits range from a few hundred pounds for small accounts to more for complex setups. You’ll know the cost before we start.

Do I have to hire you for ongoing work?

No. An audit is a standalone service. You get the report; it’s yours. You can implement the fixes yourself, hire someone else, or engage me for ongoing management—your call.

What if I'm not happy with the report?

I stand by my audits. They’re thorough and honest. If something doesn’t make sense, we’ll clarify it. But I don’t give refunds just because you don’t like the findings—that’s not how professional audits work.

How long does an audit take?

The analysis itself takes 4–6 hours. You’ll have a written report within 5–7 business days of our scope call. Optional debrief call can happen on the timeline you prefer.

Get your account audited

Clear answers on what's working, what's waste, and what to fix first. No obligation.

Call 07410 907 104 Request a PPC audit