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What a PPC audit actually finds

Most Google Ads accounts are leaking money. Sometimes it’s a small structural issue. Sometimes it’s a fundamental targeting mistake. Sometimes your tracking is so broken you don’t even know if anything converts. An audit finds all of it, diagnoses the cost, and tells you exactly how to fix it. No fluff, no upselling—just answers.

What we audit

  1. Campaign structureAre you organised by product, customer type, intent, geography, or something else? Right structure matters more than most people think.
  2. Keyword and audience targetingAre you reaching the people you want? Are you wasting money on the wrong match types, placements, or demographic targeting?
  3. Conversion trackingCan you actually prove the ads work? Most businesses can’t. We check every pixel, conversion tag, and data source.
  4. Ad copy and qualityDo your ads match your landing pages? Are they optimised for click-through and conversions, or do they just look professional?
  5. Budget allocationIs your money going to your best performers? Are you spending evenly when you should be aggressive, or vice versa?

How it works

Book a consultation. We’ll discuss your goals, your current spend, and what you’re trying to achieve. We’ll examine your account, testing, and results. Then we write a report—clear findings, priorities, estimated impact, and specific steps to fix them. Whether you implement yourself or hire us (or someone else) to do it, you’ll know exactly what needs to change.

The audit is usually the best investment

Because most of what we find in the audit costs nothing to fix—just knowledge and time. That’s usually worth far more than what you’ll spend on the audit itself.

Frequently asked questions

How much does an audit cost?

Depends on account complexity. We’ll quote on a call after you tell us your setup—rough ad spend, number of campaigns, current results tracking. Most audits are fixed-scope with a clear deliverable.

Do I have to hire you to fix what the audit finds?

Absolutely not. The audit is standalone. You get a report with everything we find and how to fix it. You can implement yourself, hire someone else, or hire us—your choice.

How long does an audit take?

The review usually takes a few days (we need time in the account). The report takes another few days. Total turnaround is typically one to two weeks depending on account size.

Will this work for a Cumbria-based business or do I need to be larger?

We audit accounts of any size. If you’re spending money on Google Ads, there’s something to find. That’s true whether you’re in Appleby-in-Westmorland or you’re a national ecommerce brand.

What if the audit finds my ads are actually working fine?

That happens. We’re honest enough to say so. But we’ll still find optimisations—better keywords, tighter targeting, improved copy. And if your tracking is solid, that’s worth knowing too.

How do I get started?

Request an audit using the button below. We’ll have a short call about your account and goals, then quote you on the spot.

Ready to see exactly where your budget is going?

Request an audit. We'll review your account, diagnose the issues, and give you a clear report with priorities and fixes. One-off, no obligation to buy anything else.

Call 07410 907 104 Request a PPC audit