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What a PPC audit finds

Most businesses run ads that work okay—but leave significant money on the table. Wrong keywords, poor bid strategy, broken conversion tracking, wasted spend on lookalike audiences that convert worse than your core segment.

I audit your account to expose these gaps. Then you get a clear report showing exactly what’s costing you money and what to fix first.

The audit process

  1. Account reviewI review campaign structure, keywords, bidding, targeting, and ad copy against your business model.
  2. Conversion tracking auditAre conversions tagged correctly? Are you missing revenue data? Where are the tracking gaps?
  3. Performance analysisROAS by campaign, keyword CPA, quality score issues—the data points that actually matter.
  4. Report & recommendationsA written summary of what I found, ranked by impact. Quick wins, structural changes, longer-term opportunities.

Things we typically find

This is not a pitch

The audit is standalone. You get findings and recommendations. If you want to hire me to implement them, great. If you want to action them yourself, that’s fine too. No pressure, no upsell.

Frequently asked questions

How much does an audit cost?

That depends on account complexity—how many campaigns, keywords, and tracking tags there are. Get in touch and I’ll give you a quote based on your specifics.

Can you audit accounts in Kirkby Stephen or Cumbria?

Yes, regardless of location. All I need is access to your Google Ads and analytics accounts. We’ll do the review and deliver a report.

How long does an audit take?

Usually 5–10 working days depending on account size. You’ll get a written report, and we can schedule a call to walk through findings if you want.

What if the audit finds that everything's fine?

That happens. If your account is well-structured and performing efficiently, the report will say so. But there’s usually at least one opportunity worth exploring.

Do you audit other platforms—Facebook Ads, LinkedIn?

I focus on Google Ads. If you need multi-platform audits, I can recommend specialists for those channels.

What happens after the audit?

You get a report with recommendations, ranked by potential impact. You decide what to do—implement yourself, hire me, or ignore it. Completely your call.

See exactly what your Google Ads account is doing wrong—and what to fix first.

A focused audit by someone with 12 years managing millions in ad spend. You'll get a clear report showing waste and opportunity. Then you decide the next step. No commitment beyond the audit itself.

Call 07410 907 104 Request a PPC audit