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What's actually hiding in your Google Ads account?

Most accounts I audit have the same problems: broken conversion tracking (you can’t prove what works), money spent on keywords that never convert, landing pages that send the wrong visitor to the wrong place, or audiences so broad you’re paying for irrelevant clicks. An audit finds these in black-and-white. No diagnosis, no fix plan—just facts. Then you decide what to do.

We're not selling you anything.

This is diagnostic work. You get a report. You own the findings. If you want us to fix it, great—that’s a separate conversation. If you’d rather send it to your in-house team, that’s your call.

What an audit covers

Fixed scope. Clear deliverable.

We review your account for 2–3 hours, document what we find in a structured audit report, and walk you through the key findings on a call. You get a doc listing the gaps we found, what each one costs you (roughly), and what’s worth fixing first. No pressure to hire us. No contract if you decide to hire us. You’re free to take it elsewhere.

How an audit happens

  1. AccessYou give us read-only access to your Google Ads account and Google Analytics (or GA4). Nothing changes during the audit.
  2. Deep reviewWe spend 2–3 hours reading your account, checking keywords, verifying tracking, comparing ads to landing pages.
  3. ReportYou get a written audit—gaps found, impact estimates, and ‘what to do first’ ranking.
  4. Findings callWe walk through the report together. Questions answered. You leave knowing exactly what’s broken and what it costs.

Who audits?

12 years in Google Ads, £2M+ direct ad spend managed, Google Partner & Microsoft Ads certified. We’ve audited accounts in every niche—ecommerce, services, trades, SaaS. A good audit is the same foundation whether you’re in Penrith, Keswick, Carlisle, or Appleby. We look for universal waste: poor tracking, lazy keywords, disconnect between ad and landing page. That doesn’t change by postcode.

Frequently asked questions

What does an audit cost?

Custom quote based on account size and complexity. Get in touch with details of your current spend and how long you’ve been running ads. I’ll quote on a brief call.

How long does it take?

Audit itself (reading and documenting) takes 2–3 hours. You get the report within a week. The findings call is 30–45 minutes.

What if we don't like the findings?

That’s fine. The audit is independent—we tell you what we see. If you don’t act on it, that’s your choice. You still own the report and the data.

Can you fix it for us?

Yes, but that’s a separate engagement. The audit is diagnostic. If you want us to fix what we find, we can talk about that on the findings call. That’s when pricing for management or fractional work comes up.

Do you work with Cumbria businesses?

Yes. Whether you’re based in Penrith, Carlisle, Crosby, Ambleside, or anywhere in the region, I can audit your account. Everything is remote—we review online and call you with findings.

What if we're brand new to Google Ads?

An audit assumes you’ve been running ads for a while (at least 3 months of data). If you’re starting fresh, a strategy call is better value than an audit.

Worried your Google Ads are leaking money?

A clear, independent audit will tell you. No obligation to hire us afterward—just facts and a roadmap for what's worth fixing.

Call 07410 907 104 Request a PPC audit