Google Ads Audit for Kirkby Businesses

What's actually happening in your Google Ads account?

You spend money on Google Ads every month. But where does it go? Are you targeting the right audiences? Is your tracking reliable? Are bids fighting each other? Are keywords cannibalising revenue? Most businesses never get a clear answer. An audit gives you one.

A full PPC audit covers

• Account structure — Campaign and ad group setup, keyword organisation, audience targeting, bid strategy alignment
• Tracking and conversion — Conversion pixels, UTM hygiene, CRM sync, data verification (you might be measuring the wrong thing)
• Performance analysis — Where clicks go, what converts, what wastes spend, CPA by segment, seasonality patterns
• Keyword and search term review — Wasted keywords, poor match type choices, negative keyword gaps
• Competitive context — How your ad copy, landing pages, and targeting compare to rivals

How a PPC audit works

1. You grant accessShare view-only access to your Google Ads account. I review campaigns, performance, targeting, keywords, conversions, and audience setup.
2. Deep analysis (7–10 days)I dig into performance data, search term reports, landing page experience, and competitive context. I look for patterns—what works, what wastes money, what gets missed.
3. Audit report and callYou get a clear, written report with findings and recommendations. We talk through it on a call. You ask questions; I explain what to do next (or not).

Who needs an audit

You’ve been running Google Ads for months or years, you’re spending real money, but you’re not confident the spend is working. Maybe you inherited the account, or you know it’s set up wrong but don’t know where to start. Maybe you just want proof you’re not wasting money. An audit answers those questions.