A second opinion on your Google Ads from someone who's managed £2M+ in spend. Advisory hours, full strategy, or ongoing fractional support.
Book a consultationMaybe you’ve got an in-house team, a junior, or an agency running your Google Ads. They’re doing something, but you’re not sure if it’s the right thing. You need a senior consultant who can audit what’s happening, tell you honestly whether it’s good or bad, and recommend next steps. That’s fractional PPC consulting.
If you only call a consultant when something’s broken, you’re firefighting. Fractional work means we spot drift early, test ideas together, and make sure your team stays grounded in what actually works.
I’ve worked across ecommerce, D2C, home services, and B2B. I’ve seen what scales and what fails. That pattern recognition—knowing which bids to test first, which audiences are real, how to talk to your team about risk—is what 12 years of direct ad spend buys you.
An agency runs your campaigns end-to-end. A fractional consultant advises—you or your team own the execution. It’s cheaper, faster, and works well if you want to learn or you’re already happy with your team’s pace but want senior perspective.
Entirely. I don’t need to sit next to you. All audits, strategy calls, and training happen via video, email, or async reports. Works just as well for Kirkby, St Helens, Ormskirk, or anywhere else.
That’s fine. No ongoing commitment. I’ll audit your account, give you findings, and you decide next steps. If you want follow-up advisory later, we can talk about that on a new call.
Yes, as long as they’re not defensive about it. Some teams welcome the input; some don’t. We’ll discuss scope so there’s no turf confusion.
Quote on a call. It depends on account size and complexity. I’m upfront about time and cost before we start.
We can discuss a shift to managed Google Ads. But there’s no pressure. If you want to stay fractional, that’s the better fit.
A consultation call costs nothing. You tell me what's running, and I ask the questions that reveal whether it's working or leaking money. No sales pitch, just honest feedback and a clear sense of what's possible next.
Call 07410 907 104 Book a consultation