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What a PPC audit actually finds

Most Google Ads accounts are burning money. The structure’s wrong, the targeting’s too broad, the conversion tracking doesn’t work, or there’s just bloat from years of campaigns nobody touched. A real audit finds it, measures it, and tells you exactly what to fix.

The audit covers

You get a report

Not a PDF of metrics. A real report: here’s what’s broken, here’s the cost of it (if I can measure it), and here’s the order to fix it. Some fixes you can do yourself; some you’ll need to hire someone. Depends on your setup.

No obligation to hire me

This is diagnostic only. If the audit shows your account is fine, I’ll tell you that. If it shows you need ongoing management and I’m not the right fit, I’ll say so. You’re buying clarity, not a sales pitch.

When an audit makes sense

You’ve been running Google Ads for months or years. You’re spending money but not sure if it’s working. Your campaigns feel scattered. You’ve had a few different people touch the account. You’re in Greater Manchester and want someone local-ish to actually know what they’re looking at. Audit first, then decide if you want strategic input or full management.

Frequently asked questions

How much does an audit cost?

Depends on the size of your account and how much detail you need. Call me and I’ll give you a fixed quote. No surprises.

How long does it take?

Most audits take 1-2 weeks from start to report. I’ll need access to your Google Ads account and Google Analytics (if you’ve got it). I work through it and deliver a written report with findings and recommendations.

Do you work with Wallasey and surrounding areas?

Yes. I audit accounts for businesses in Wallasey, Bebington, Kirkby, Formby, Ellesmere Port, and across Greater Manchester. Location doesn’t matter — it’s all remote.

What if the audit finds nothing wrong?

That happens. If your account is actually well-run, I’ll tell you. You’ll still have clarity on what you’re doing and why it’s working. Knowledge is worth something.

Can I do anything with the audit findings myself?

Some of it, yes. Keyword changes, audience fixes — straightforward. Some of it (like restructuring the whole account) might need help. I can advise you on what to tackle first.

Ready for an honest look at your Google Ads?

Request an audit and we'll discuss scope and timing. You'll get a clear picture of what's working and what's not — no fluff, no sales pitch.

Call 07410 907 104 Request a PPC audit