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You Don't Know What You Don't Know

Most Google Ads accounts have waste—money disappearing on clicks that never convert, campaigns running on autopilot with stale keywords, tracking so broken you can’t even see what’s working. You might suspect it. You probably can’t prove it.

An audit finds it. Clean, structured, specific. How much of your spend is waste? Which keywords are dragging ROAS down? Are you even tracking conversion properly? Where would a strategic shift save cash?

What Gets Audited

Audit = Diagnosis, Not Prescription

You get a detailed report. I’ll point out problems and rough fixes. You decide what to do next. No pressure to hire me. Sometimes the audit is enough to give you a direction.

Common Findings in Ledbury & Herefordshire Accounts

I’ve audited hundreds of accounts. In smaller markets like Ledbury and Ross on Wye, I often see: campaigns built around guessed keywords instead of real search data; broad match keywords eating budget on irrelevant clicks; tracking so partial you can’t trust ROAS numbers; bid strategies set once and never reviewed; ad copy that’s functional but not persuasive. These aren’t rare mistakes. They’re standard. An audit surfaces them fast.

Audit Timeline

  1. Briefing Call15 minutes. You tell me your account, goals, and any specific concerns. I ask clarifying questions.
  2. Audit WorkI review everything—campaign setup, keyword performance, tracking, conversion data, ad metrics. Takes 3–5 working days.
  3. Report DeliveryPDF report with findings, screenshots, specific problems, and rough fixes. Recorded walkthrough call if you want.
  4. Your MoveYou decide what to implement. Happy to answer quick follow-ups on the report, no charge.

Frequently asked questions

How much does an audit cost?

Depends on account complexity. Typically £300–£800. I’ll give you a fixed price quote after the briefing call, before any audit work starts.

Do I have to hire you after the audit?

No. It’s a one-off. You get a report and that’s it. If you want ongoing help, we can discuss that. But no obligation.

How long until I get the report?

Usually 5 working days from the briefing call. Complex accounts with lots of campaigns might take a week.

What if my account is actually fine?

I’ll say so. The report will be short and honest. If you’re hitting your ROI targets and the structure makes sense, there’s not much to audit.

Do you audit accounts for people in Ledbury specifically?

Yes. I audit accounts for anyone in Herefordshire, the surrounding areas, or anywhere in the UK. Geography doesn’t matter for Google Ads.

Will the report include recommendations to fix problems?

Yes. I’ll outline what’s wrong and rough fixes. Some fixes you can do yourself; others might benefit from professional help. Your call.

See What's Actually Happening

Most Google Ads accounts are burning money somewhere. A proper audit takes the guesswork out—you'll know exactly where. Typically £300–£800, fixed scope, no surprises. Let's start with a quick call.

Call 07410 907 104 Request a PPC audit