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Diagnostic audit, not a sales pitch

A PPC audit is a deep look at your Google Ads account. I’ll find the money leaks — keywords converting poorly, ads wasting budget, tracking blind spots, campaign structure that’s slowing you down. I’ll write up what I find, explain why it matters, and suggest fixes. You can take the report and implement it yourself, hire me to do it, or ignore it entirely. The audit stands on its own.

What a PPC audit covers

You might not need me after this.

If your ads are fine, I’ll say so. If they’re broken, I’ll tell you why and how to fix it. Some clients implement the audit themselves. Others bring me in for ongoing management. Both are honest outcomes.

Fixed scope, fixed time, no surprises

An audit is a contained project. You give me access or screenshots, I spend time reviewing, and I deliver a report. No retainers, no ongoing fees, no pressure. The price is a one-off quote based on account complexity. If you’re curious what it costs, let’s talk.

Audit process

  1. Scoping callYou describe your account, your goals, and your pain points. I understand the size and complexity.
  2. QuoteI send a fixed fee for the audit. No surprises, no scope creep.
  3. Deep reviewI audit the account, test ads, review tracking, check competitors, and analyse performance.
  4. Report and debriefWritten report with findings and recommendations. We schedule 30 minutes to walk through it and answer questions.

Who should audit their account?

Any business spending money on Google Ads and wondering if it’s working. Whether you’re in Ross on Wye, Coleford, Ledbury, or anywhere else in Herefordshire, an audit gives you clarity. It’s especially useful if you’ve been running ads for 6+ months without change, if you’ve never had tracking audited, or if your spend is climbing but results aren’t.

Frequently asked questions

How much does a PPC audit cost?

Price depends on account size and complexity. A small account might be a few hundred; a larger one more. I quote after our scoping call. No hidden fees.

Will you judge me if my account is a mess?

No. I audit accounts in every state. Mess is fixable. My job is to find the problems and explain them clearly so you can decide what to do.

Can you audit my account if I use an agency?

Yes. It’s sometimes useful to get an independent view, especially if you’re uncertain whether your agency is doing the work. I’ll give you an honest assessment.

How long does an audit take?

Depends on account size. A simple account might take a few hours. A large, complex one could take a full day or more. I’ll give you a realistic timeline in the quote.

I'm based in Herefordshire near Ross on Wye. Do you audit local businesses?

Yes. I audit accounts for businesses everywhere in the UK. Local or not, the approach is the same — find waste, find opportunities, explain clearly.

What if the audit finds nothing wrong?

Then your account is in good shape. I’ll say so, and you can feel confident about your spend. That’s a valuable result too.

Find out if your Google Ads are working for you.

Get a PPC audit. Fixed scope, clear findings, no obligation to hire me after. Contact us for a quote.

Call 07410 907 104 Request a PPC audit