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When You Need a Second Brain

You’re running your own Google Ads, or you have someone managing them, but something doesn’t feel right. Either the spend keeps climbing with unclear ROI, or you’re hitting ceiling and don’t know what’s next. You don’t need hand-holding—you need clarity.

That’s where fractional consulting sits. I review what you’re doing, spot the gaps, explain the strategy fixes, and walk you through implementation. You own the work; I steer.

What Fractional Looks Like

You Stay in Control

I don’t take over your account. You (or your current manager) keep the keys. I advise. You decide whether to follow through. That distance is fine—most of the time, good recommendations sell themselves once you see the logic.

Common Reasons People Call

Your current ads manager is junior or outsourced and you don’t trust the strategy. Your ROAS has flatlined. You’re scaling fast and need to prove profitability before investing more. You’ve got a new product line and don’t know how to target it. You inherited an account from someone else and it’s a mess. You’re in Ledbury or Herefordshire and want a local expert who actually knows Google Ads—not a reseller.

All of those are good reasons to grab a consultation.

How It Works

  1. Initial ConsultationTell me your situation. Ad spend, goals, current performance, frustrations. Rough out what you need.
  2. Audit & AnalysisI dig into the account (if you have one) and write up findings. Where’s the waste, what’s missing, what’s working.
  3. Strategy CallRecorded session walking through recommendations. I explain the why, you ask questions, we agree on next steps.
  4. Optional OngoingIf you want, I’m available for questions as you implement. Could be quarterly check-ins or monthly touchpoints—we’ll agree.

Frequently asked questions

How much does fractional consulting cost?

Depends on scope. Initial audit and strategy call can be quoted once we’ve talked. Ongoing retainer starts from £300/month and scales with complexity. I’ll give you a clear price before any work starts.

Do you work with businesses managing their own ads?

Absolutely. You might be better at business than you are at Google Ads—nothing wrong with that. I help you spot blind spots and level up faster.

What if I disagree with your recommendations?

Then don’t follow them. I’m giving advice, not orders. Sometimes I’m wrong. If you push back, we talk it through. It’s your account and your money.

Will this take a lot of my time?

Not much. Initial audit might ask for access and a few questions. Strategy call is on your schedule. Implementation is mostly your work, with me available for questions.

Are you familiar with businesses in Ledbury and the surrounding area?

I work UK-wide and know the local economy shifts between Ledbury, Ross on Wye, Bromyard, and surrounding towns. Happy to discuss your specific market on a call.

What if I want you to manage the account instead?

We can do that. Flip to the management model, same £300/month anchor, same quality. Just let me know.

Get a Clear Second Opinion

If you're running ads and stuck, or managing them yourself and hitting ceiling, a fresh perspective often cuts through. Let's talk—no obligation, honest assessment. I'll give you a clear read on what's working and what isn't.

Call 07410 907 104 Book a consultation