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Most Google Ads accounts are bleeding money. Let's find where.

Your account might be running and bringing in conversions, but it’s probably also burning cash on wasted clicks, poor targeting, or tracking so broken you don’t know what’s actually working. A PPC audit finds the waste and tells you where to focus first. I’ve audited accounts across ecommerce, D2C, and home services—and nearly all of them are fixable. A proper audit doesn’t take weeks; it takes a focused look at your structure, bids, keywords, ad copy, and tracking. Then you get a report with specific findings and priorities.

A good audit covers

Who needs an audit

You set up Google Ads yourself six months ago and haven’t touched it since. You hired someone to run ads and they’re not showing you much detail. You’re spending £1,000+/month on ads but aren’t confident you’re getting value. You just hired an agency and want an independent opinion on what they’re doing. Any of those? An audit gives you a clear picture and priority list.

One-off audit. No obligation to hire us.

You get a detailed report with findings and recommendations. What you do with it is your call. Some clients bring me in to manage the fixes. Others take the audit and run it themselves. No follow-up sales pitch—just honest findings.

The audit process

  1. Access and setupYou give me read access to your Google Ads account (and Google Analytics if tracking is a concern). Takes 5 minutes.
  2. Deep lookI spend several hours reviewing structure, performance, tracking, and ad copy. I look for patterns, waste, and opportunities.
  3. Report and callYou get a detailed written report plus a 30–45 minute call to walk through findings and answer questions.

Frequently asked questions

How much does an audit cost?

It’s priced per engagement—usually depends on account size and complexity. Request an audit and we’ll give you a quote after a quick scope call. No hidden fees.

What if the audit finds nothing wrong?

That’s valuable too. I’ll confirm your setup is solid and suggest where testing might still help. Honest feedback is part of the job.

How long does an audit take?

From request to report is usually 1–2 weeks, depending on account size. Once I have access, the actual analysis is done in a few hours.

Can I do an audit even if I have an agency?

Yes. Some clients get an external audit to check their agency’s work. You’re not locked in to any provider—an audit is just information.

I'm worried the audit will be technical and I won't understand it.

I write reports for business owners, not PPC nerds. You get clear findings in plain English, what each issue costs you, and what to prioritise. The audit call walks through everything.

Littleborough is a small area. Do audits work for local businesses?

Yes. I’ve audited everything from single-location trades to multi-regional ecommerce. If you’re in Littleborough, Rochdale, Chadderton, Oldham, or anywhere in Greater Manchester, an audit works the same way. Doesn’t matter if your ad budget is £500 or £5,000/month—waste patterns are the same.

Find out what's wasting money in your Google Ads

A focused audit tells you exactly where waste is hiding and what to fix first. No obligation to hire ongoing management—just honest findings and a clear path forward.

Call 07410 907 104 Request a PPC audit