Google Ads Audit for Long Eaton Businesses

Most Google Ads accounts leak money quietly

Bad keyword match types send traffic to the wrong landing pages. Conversion tracking is misconfigured, so you don’t actually know which ads convert. Bid strategies don’t align with your margins. None of it feels broken—it just bleeds budget.

A PPC audit finds where that money’s going and what to fix. It’s a single engagement, fixed scope, no pressure to sign up for ongoing work.

What a PPC audit covers

• Account structure — campaign setup, ad groups, keyword categorisation
• Bid strategy & budget allocation — whether your money’s chasing the right audiences
• Keyword match types & negatives — catching clicks you shouldn’t pay for
• Conversion tracking — checking if it’s actually set up and working
• Ad copy quality — headlines, descriptions, extensions, and how they perform
• Landing page alignment — does the ad promise match the landing page?

How the audit works

1. Book & briefTell me what your ads are for, what you’re tracking, and what your gut says is wrong.
2. I audit your accountRead-only access. I check structure, settings, performance data, and tracking setup.
3. I send a reportHere’s what’s working, here’s what’s leaking money, here are the three biggest fixes ranked by impact.
4. Optional: talk through itJump on a call to walk through findings and next steps. Or take the report and action it yourself.

What it costs

Quote on a call—depends on account size and complexity. Usually runs from one-off diagnostic pricing (no subscription, just the audit). I’ll give you a number before any work starts.