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You need an audit if

Your Google Ads account has been running for months, but you’re not confident it’s optimised. You see a high spend-to-result ratio. You suspect your tracking is incomplete. Or you’ve inherited an account and want to understand what’s actually happening.

An audit isn’t a sales pitch—it’s a diagnostic. We spend time in your account, we find the problems, and we tell you what they are. You’re completely free to fix them yourself, hire someone else, or do nothing. No strings attached.

What the audit covers

Honest findings

We don’t just find problems to justify a big fee. If your account is well-structured and performing, we’ll tell you that too. Our job is to tell you what’s true, not what sells more work.

Audit process

  1. RequestYou contact us and give us a brief on your account (industry, budget, goals, current challenges).
  2. AccessWe get read-only access to your Google Ads account and conversion tracking.
  3. AuditWe spend 1–2 weeks reviewing structure, testing keywords, checking tracking, and mapping spend to results.
  4. ReportWe deliver a written report plus a call to discuss findings and next steps.

Scope and pricing

Every audit is unique, so we quote based on account size and complexity. A small account might be £400–600. A larger or more complex account will cost more. We’ll give you a clear quote before we start, and there’s no obligation to proceed.

Frequently asked questions

Are audits available for Eastwood and Derbyshire businesses?

Yes. We audit accounts anywhere in the UK. Remote access means location is irrelevant.

How long does an audit take?

Usually 2–3 weeks from access to report, depending on account size. We’ll tell you the timeline upfront.

What if the audit finds nothing wrong?

Then you get a report saying your account is healthy, and you can continue as-is. No upsell, no problem.

Will you tell us if we need full management, or just quick fixes?

We’ll be honest. Some accounts need hands-on ongoing management. Others just need a few tweaks. You’ll know which is which.

What happens after the audit?

That’s entirely up to you. You can implement findings yourself, hire us for full management, hire someone else, or leave things as they are. No pressure either way.

Do you audit accounts that are outsourced to agencies?

Yes, though you’ll need permission from your agency. We give you an independent assessment of what they’re doing well and where there’s room for improvement.

Ready for clarity?

Request a PPC audit. We'll review your account, find the problems, and give you honest recommendations. No obligation to hire us—just the facts.

Call 07410 907 104 Request a PPC audit