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Your Google Ads are broken. You just don't know it yet.

You’re spending money on Google Ads. Clicks are coming. Leads or sales are happening. So everything’s fine, right? Maybe. Or maybe you’re throwing away 30% of your budget on bad keywords, poor bid placement, or tracking that doesn’t actually tell you what’s working.

An audit finds those leaks. I review your entire account—keywords, bids, landing pages, conversion tracking, audience setup—and tell you exactly where the waste is and how to fix it. Flat fee. Fixed scope. No obligation to hire me for ongoing work.

What an audit covers

What you get

A written report with clear findings—where the waste is, what’s working, and a prioritised roadmap of changes to make. I’ll number them by impact. You can implement yourself, hand the list to your agency, or ask me to quote on handling the work.

The audit process

  1. Initial callYou tell me about your business, your goals, and your campaign performance to date.
  2. Deep reviewI audit your account in detail—account structure, keywords, bids, landing pages, tracking setup.
  3. Findings callI walk through what I found, where the waste is, and what should change first.
  4. Written reportPrioritised roadmap of fixes and improvements. You do with it what you want.

Why audit now?

Most Google Ads accounts drift. Bids get out of sync. New competitors appear and you don’t adjust. Landing pages don’t work like they used to. Tracking breaks. An audit resets things. Whether you run the account yourself, use an agency, or have a freelancer, an external senior review catches what gets missed. For businesses in Heanor, Ilkeston, Belper, or anywhere in Derbyshire, a focused audit usually pays for itself in the first month of improvements alone.

Frequently asked questions

How much does an audit cost?

I quote per audit depending on account complexity. Small account, straightforward structure—lower end. Large account, complex setup—higher end. Either way, we’ll agree on the fee before I start. Call to discuss your situation and get a number.

How long does an audit take?

Typically 5–10 business days from start to written report, depending on account size and complexity. I’ll give you a clear timeline when we book.

What if the audit finds that my ads are actually fine?

Then I’ll tell you. I’ve audited plenty of campaigns that are working well. That’s valuable to know. But most campaigns have at least one or two medium-impact improvements that are hiding in plain sight.

Can you audit accounts for Heanor service businesses?

Yes. Home services is one of my core specialisms. I understand geo-targeting, service radius, seasonal fluctuations, and local competition. I can audit your location strategy specifically and tell you if you’re wasting spend outside your service area.

Do I need to give you access to my Google Ads account?

Yes. You’ll grant me read-only view access during the audit, then remove it when we’re done. Your data stays yours. I only need to see what’s there to review.

What happens after the audit?

You get a report. You decide what to do. If you want to hire me to implement the changes, we can discuss. If you want to hand the list to your existing team or agency, that’s fine. No strings. No obligation.

Want to know what's hidden in your Google Ads account?

Request an audit. We'll schedule an initial call, I'll do a deep review, and you'll get a clear prioritised roadmap of improvements. No obligation to hire me for ongoing work.

Call 07410 907 104 Request a PPC audit