Google Ads Audit for Mablethorpe Businesses

One focused audit. Real answers about wasted spend.

If you’ve been running ads for more than a few months, you’re almost certainly wasting money somewhere. Wrong keywords driving clicks with no conversions. Bids set too high. Tracking that doesn’t work. Negatives missing. Most business owners don’t find these problems until someone actually looks.

What's included in a PPC audit

• Campaign structure review — Is your account organised properly, or is everything jumbled together?
• Keyword analysis — Which keywords are costing you without driving results? Which are gold?
• Tracking audit — Are you actually measuring what matters, or flying blind?
• Bid strategy assessment — Are you overpaying per click, or missing opportunities?
• Ad copy evaluation — Is your messaging compelling or generic?
• Competitor negatives — Are you blocking wasted clicks?

The audit process

1. Access your accountYou give us read-only access to your Google Ads account and any analytics or conversion tracking.
2. Deep diveWe spend time looking at performance data, campaign structure, tracking setup, and keyword performance.
3. Written reportYou get a detailed report with findings, priorities, and specific recommendations for each area.
4. Explanation callWe walk you through the findings, answer questions, and discuss next steps.

This is diagnostic work. No obligation to hire us.

The audit is a one-off. You get the findings and recommendations. If you want us to implement them, we can talk about full management or advisory. If you want to DIY the fixes, that’s fine too. No pressure, no expectation.