Google Ads Audit for Skegness Businesses

What an audit covers

I review your account end-to-end: keyword quality, ad copy, bid strategy, landing page experience, conversion tracking, and where money’s leaking away.

You get a report showing exactly what’s working, what isn’t, and what to fix first. No obligation to hire me after—it’s a standalone service.

The audit includes

• Account structure — are keywords grouped well? Budgets allocated sensibly?
• Performance analysis — which campaigns and keywords are profitable; which are wasting money
• Tracking audit — is conversion tracking set up correctly? Are you capturing all the data?
• Ad copy review — are ads clear, compelling, and matching search intent?
• Competitor check — what are close competitors bidding on; any obvious gaps?

Who should audit

If you’ve been running Google Ads for a few months and haven’t reviewed the account deeply, an audit pays for itself in saved spend. Same if you’ve never had a senior pair of eyes on it, or if performance has plateaued and you’re not sure why.

How the audit works

1. You grant accessRead-only access to your Google Ads account. Takes 2 minutes.
2. I reviewDeep dive into structure, performance, tracking, and spend. Usually 3–5 days depending on account size.
3. You get the reportDetailed findings, priorities, and next steps. We’ll do a call to walk through it if you want.

Real findings from audits

• Broken conversion tracking — spending money on leads you’re not even recording
• Wasted keywords — pulling in the wrong traffic, dragging down quality score
• Budget leaks — high-spend, low-return campaigns bleeding budget from winners
• Bid strategy mess — overpaying for clicks because bids aren’t optimised