Book a Free Strategy Call →

One-off audit, no lock-in

You don’t need a new agency or a retainer. You need to know if your Google Ads are actually working. I audit your account end-to-end, find the waste, and give you a report with actionable fixes. You take it or leave it.

What a PPC audit covers

What you'll get

A written report with the problems ranked by revenue impact, the root cause of each one, and exactly how to fix it. No jargon. No padding. Just: here’s what’s broken, here’s what it’s costing you, here’s the fix.

Why audits matter for East Yorkshire businesses

Grimsby, Cleethorpes, Withernsea, and the wider East Yorkshire region have tight niches: port logistics, tourism retail, trades, ecommerce. Google Ads has to be built for your specific market, not a generic template. A bad audit misses these nuances. A good one spots them immediately.

Audit process

  1. You grant accessRead-only access to your Google Ads account, GA4 or analytics, and if possible GSC. Takes 5 minutes.
  2. I dig in3–5 business days. I review 6–12 months of data, test landing pages, check tracking, audit keyword and audience setup.
  3. Written reportPriority-ranked findings with revenue impact, root causes, and exact fixes. Actionable, not theoretical.
  4. Optional debrief call30 mins to walk through the report, answer questions, and discuss next steps. No obligation to work with me.

When to get an audit

Your ROAS is flatline and you don’t know why. You switched agencies and inherited chaos. You’re profitable but feel like you’re leaving money on the table. You’ve never looked under the hood and you want to know the baseline. Or you’re about to hire someone new and you want an independent assessment first.

Frequently asked questions

How much does a PPC audit cost?

Scope-based quote after a brief call. Depends on account size, how many years of data, and how deep the dive needs to be. Call me for a ballpark.

Will I have to implement your recommendations?

Not at all. Audit report is yours to use however you want. You can hire me to implement, hire someone else, or do it yourself. No strings.

How long does an audit take?

I deliver a written report within 3–5 business days of getting access. Depends on account complexity. Some small accounts turn around faster.

What if my tracking is broken?

That’s often a finding. Broken or incomplete tracking skews all your data and creates impossible ROAS numbers. I’ll identify it and explain how to fix it, but implementing tracking fixes might require dev work.

Can you audit my competitor's ads?

No. I audit accounts I have access to. But if you want competitive intel on how a rival is running ads, that’s a different conversation — let’s talk about what you’re trying to learn.

What if I'm based in Cleethorpes or Immingham, not Grimsby?

Doesn’t matter. I work UK-wide. Same process, same quality, same zero-nonsense audit.

Get clarity on your Google Ads

Request an audit to find out exactly what's working, what's wasted, and how to fix it. No obligation to hire me after.

Call 07410 907 104 Request a PPC audit