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What's in a PPC audit

An audit is a fixed-scope review of your Google Ads account. We look at your campaigns, keywords, bids, ad copy, landing pages, and conversion tracking. We find where money is leaking out.

Common problems: keywords bidding on irrelevant searches, bids set too high for the margins, landing pages that don’t match ad copy, tracking that’s broken or incomplete, ad copy that underperforms.

I audit these areas

Common waste in high-CPC markets like Kent

You’re in the London commuter belt. CPCs are high. That means waste is expensive. We see accounts spending £5–10/day on keywords that never convert. We see bids left on “automatic” while CPCs climb. We see landing pages that drop 80% of visitors. In a high-CPC area, those leaks add up fast.

One inefficiency might cost you £1,000/month. We find those.

No hard sell, no obligation

You get a detailed report with our findings and recommendations. If you want to implement them yourself, great. If you want us to manage it, I’ll quote on a call. No pressure either way.

What happens after the audit

You get a written report with findings, priorities (by ROI impact), and a roadmap for fixes. We’ll have a call to walk through it and answer questions. Then it’s your choice: implement yourself, hire us, or do nothing. We won’t chase you.

Frequently asked questions

What's the scope of an audit?

Everything in your Google Ads account: campaigns, keywords, bids, ads, landing pages, and tracking. We review 2–4 weeks of data depending on your spend volume.

How much does an audit cost?

Quote on a call. It depends on account size and complexity. Small account? Smaller price. Large, messy account? Higher price. We’ll be clear upfront.

How long does it take?

2–3 weeks from start to report. We pull the data, analyse it, write it up, and book a call to walk you through it.

Will you find tracking problems specific to New Romney?

Yes. We’ll check if your tracking is set up to capture conversions from your local market. If you’re relying on poor tracking, we’ll find it.

What if the audit shows my account is fine?

We’ll say so. Some accounts are well-run. If that’s you, we’ll confirm it and give you a few small optimisations to try.

Can I do an audit without hiring you?

Yes. You get the report and recommendations. If you want to implement them yourself, that’s entirely your call.

Find out what's costing you money in Google Ads

Request a PPC audit. We'll review your account, find the waste, and give you a clear report. No obligation to work with us after. Just honest findings.

Call 07410 907 104 Request a PPC audit