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Your Google Ads Might Be Bleeding Money and You Don't Know It.

Most Hastings businesses I’ve audited have the same three problems: tracking is broken (so they don’t know which clicks actually convert), they’re bidding on keywords nobody searches for (or that never convert), and their landing pages don’t match the ad copy (so nobody buys). These aren’t expensive mistakes to fix — they just need someone who knows what to look for.

I run fixed-scope, one-off audits. I dig into your account, find the waste, identify the tracking gaps, and give you a clear report with prioritised recommendations. You’re not obligated to hire me for anything beyond that — you get a blueprint and can execute it yourself or hand it to anyone else.

What a PPC Audit Includes

Why a Hastings Business Needs This

Hastings is in the London commuter belt, which means Google Ads CPCs are high. Competition is real. If you’re not ruthlessly cutting waste, every percentage point of inefficiency costs you more here than it would elsewhere. An audit finds that waste and shows you exactly where to cut. Even a 10–15% improvement in efficiency pays for itself in a month or two.

It's Fixed Scope. No Surprise Costs.

You tell me the scope of your account (number of campaigns, approximate monthly spend), and I give you a quote. The audit takes three to five days of work. You get a detailed report, recommendations, and a call to walk through the findings. Price quoted upfront, no hidden extras.

The Audit Process

  1. Scope & QuoteYou tell me about your account (industry, campaign count, monthly spend). I quote a fixed price for the audit.
  2. Access & AnalysisYou give me read-only access to your Google Ads and GA4. I spend three to five days digging through data, testing, and identifying issues.
  3. Report & CallYou get a detailed written report with findings, prioritised recommendations, and quick wins. We do a 30–45-minute call to walk through it.
  4. Next Steps (Your Call)You execute the recommendations yourself, hire someone to do it, or book further consulting. Zero pressure to work with me beyond the audit.

Frequently asked questions

What happens after the audit? Do I have to hire you?

No. You get a report with recommendations and can do whatever you want with it — execute yourself, pass it to your team, hire a different consultant, whatever. The audit stands alone.

How much does a PPC audit cost?

Pricing depends on the size and complexity of your account. Quote on a call based on scope. Typically, a small-to-mid account audit costs £300–£1,000. We’ll quote before you commit.

How long does an audit take?

The work takes three to five days on my end. You’ll have the full report within a week, plus a call to walk through findings and answer questions.

What if my account is really complex?

Complex accounts take longer (five to seven days), so the quote goes up. I’ll be clear about scope and timing before we start — no surprises.

Do you audit accounts in Hastings even if you're not managing them?

Yes. I audit Hastings businesses whether or not you hire me afterwards. The audit itself is valuable — it gives you clarity, and that’s worth the price regardless.

Will the audit find the issues my current agency missed?

Possibly. I audit with fresh eyes and a focus on waste, not on justifying existing decisions. If your current agency missed something, the audit will find it.

Find Out What's Wrong With Your Google Ads

Request an audit and we'll scope it on a quick call. You'll get a fixed quote, a thorough analysis, and clear recommendations — no obligation beyond that.

Call 07410 907 104 Request a PPC audit