Google Ads Audit for Dover Businesses

What An Audit Is

You send me access to your Google Ads account. I spend a few hours deep-diving: campaign structure, keyword strategy, bid management, ad copy, landing pages, conversion tracking, audience setup, and performance data.

I then deliver a report highlighting what’s working, what’s bleeding money, and what’s missing. No fluff, no excuses — just honest findings and a prioritised fix list. You can act on it yourself, hire someone to implement it, or talk to me about ongoing management.

What I Look For

• Wasted spend — poorly targeted audiences, wrong match types, keywords triggering irrelevant searches
• Bid mistakes — bids too high, too low, or not responding to real performance data
• Tracking gaps — conversions not properly tracked, attribution broken, performance data unreliable
• Ad copy problems — weak offers, confusing messaging, inconsistency between ads and landing pages
• Missed opportunity — audiences you should target, keywords you haven’t covered, scaling potential

The Audit Report

You get a written report: summary findings, detailed breakdown by campaign or silo, specific issues with examples, and a prioritised action list. I’ll also do a call-through if you want to ask questions or clarify next steps. The report is yours to keep and act on however you want.

How It Works

1. You Request the AuditTell me about your business, how long you’ve been running ads, and what’s prompting the audit. Any specific concerns?
2. Access and AnalysisYou grant read access to your Google Ads account (and Google Analytics if helpful). I review everything end-to-end.
3. Report and DebriefI deliver a written report with findings and recommendations. Optional call to walk through the report together and answer questions.