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Your Ads Are Running. But Are They Efficient?

You’re spending money on Google Ads. But is it working? Are you attracting the right people? Is your conversion tracking accurate? Are there settings wasting budget without you knowing?

Most businesses never really know. They watch the metrics, hope for the best, and assume their ads are fine. But when I audit an account — whether it’s run in-house or by an agency — we almost always find inefficiency: bad targeting, tracking gaps, bid strategy that doesn’t match the business model, keywords that shouldn’t be there.

A diagnostic audit tells you exactly what’s happening and what needs to change.

What's Covered in an Audit

What You Get

A detailed report with specific findings and prioritised recommendations. No fluff. Just actionable insight into what’s wasted, what’s working, and what to fix first.

When You Need an Audit

You’re in Port Talbot or Porthcawl running ads but not sure if they’re optimised. Your ROAS has dropped and you can’t figure out why. You hired someone to manage your ads but want a second opinion on their approach. You’re thinking about scaling budget but want confidence that fundamentals are right first. Or you’re simply frustrated and want clarity before making changes.

How It Works

  1. Book the auditYou provide account access (read-only) and tell me your business goals and KPIs.
  2. I dive deepI spend time in the account, pull reporting data, and identify issues and opportunities.
  3. You get a reportA comprehensive findings document with structured recommendations, prioritised by impact.
  4. Optional: strategy callWalk through the report together, ask questions, and discuss next steps. Or take it away and execute solo.

No Obligation to Hire

This is a diagnostic service. You get findings and recommendations. If you want to hire me to implement fixes or run the account going forward, we can talk. But the audit stands alone — you can take it to another consultant, your team, or an agency and execute from there.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. For a rough idea, audits typically run from a few hundred pounds for a simple account to more for high-spend operations. Book a call and I’ll quote based on your specific situation.

How long does the audit take?

2-3 weeks typically. You give me access, I review thoroughly, and deliver a report. If you want a call to walk through it, add another week for scheduling.

Do you audit accounts run by other agencies?

Yes. Confidentiality stays with you. I’ll give you honest feedback on their work, and you decide what to do with it.

I'm in West Glamorgan. Will you audit a small local services account?

Absolutely. Whether you’re a Port Talbot builder, Bridgend plumber, or small ecommerce store, if you’re spending money on Google Ads, an audit can find money you’re wasting.

What if the audit finds major problems?

Then we’ll discuss options. Some fixes you can make in-house. Others might need specialist help. I’ll give you clear next steps without pressure to hire me.

Can I use the audit report with another consultant?

Yes. The audit and recommendations are yours. If you want to bring another team in to execute, they’ll have a solid roadmap.

Get Clarity on Your Google Ads.

If you're spending on ads but not confident in their efficiency, a one-off audit cuts through the guesswork. Get specific findings, no pitch. Call 07410 907 104 or request an audit below.

Call 07410 907 104 Request a PPC audit