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Spot the Leaks in Your Google Ads Spend

Most Google Ads accounts are bleeding money. Not catastrophically — but 15–40% of budget often goes to clicks that don’t convert, keywords that never translate to sales, or audiences that don’t match your ideal customer.

An audit finds those leaks. I review your account structure, keyword performance, bid strategy, conversion tracking, and ad copy — then give you a clear findings list and actionable next steps. You decide what to do with the intel.

What the Audit Covers

Honest Findings. Actionable Recommendations.

I don’t sugar-coat. If your tracking is broken, I’ll tell you. If your keywords are solid but your landing page needs work, I’ll flag that. If your ads are fine as-is, I’ll say so. You get real findings, not padding.

The Audit Deliverable

A written audit report (typically 2–4 pages) with findings grouped by priority: critical (fix now), high (fix this month), and medium (longer-term optimisation). Each finding includes why it matters and a recommended action. You get the report and a 30-minute debrief call to answer questions.

Audit Timeline

  1. Kickoff call15 minutes to understand your business, current spend, and what you want audited.
  2. Account reviewI dig into your account structure, performance data, and tracking setup (5–7 days).
  3. Report and debriefWritten findings plus 30-minute call to discuss recommendations and next steps.

When to Get an Audit

Before scaling spend (new account scaling to £10k+/month spend). After a performance dip. Before switching agencies or consultants. When you suspect your current setup isn’t optimal. Whether you’re in Ferndale, Aberdare, Ebbw Vale, or elsewhere in Mid Glamorgan, an audit gives you confidence or confirms your concerns.

Frequently asked questions

What does the audit cost?

Cost depends on account complexity and size. Email or call to discuss your account, and I’ll quote a fixed price. Typically £500–£2,000, no surprises.

Do I have to hire you for ongoing work after the audit?

No. The audit is standalone. You get the findings and decide what to do — hire me, hire someone else, or DIY the fixes. No obligation.

How long does the audit take?

Typically 5–7 days from kickoff to report delivery. If you need it faster, I can rush for an extra fee — let me know.

Will the audit cover my competitors?

No, the audit is your account only. But I can add competitive positioning notes (what I see in Ferndale’s market, Mid Glamorgan-wide trends) as context for your findings.

What if the audit recommends hiring a consultant?

It might. Some accounts are solid and need tweaks. Others are fundamentally broken and benefit from ongoing management. I’ll be honest about both paths — and if ongoing work makes sense, we can discuss terms. But it’s your choice.

Can you audit multiple accounts at once?

Yes. If you have several accounts (local services, ecommerce, brand awareness), I can batch-audit them. Different pricing applies — book a call to scope.

Get Clarity on Your Google Ads Account

If you're not sure whether your Google Ads are working efficiently, an audit is the fastest way to get answers. No pressure, no obligation.

Call 07410 907 104 Request a PPC audit