Google Ads Audit for King's Lynn Businesses

Your Google Ads might be fine. Or they might be haemorrhaging money. You won't know until someone looks.

An audit is a snapshot. I look at your account—keyword strategy, bid management, ad structure, conversion tracking, competitor landscape—and tell you what’s working and what isn’t. Then you decide whether to fix it.

This is useful if you’re new to Google Ads, you’ve been running your own account for a while and want a reality check, or you suspect something’s wrong but you’re not sure what. No commitment. No contract. Just honest feedback.

What gets audited

• Account structure — are your campaigns and ad groups set up logically? Is there dead weight?
• Keyword strategy — are you bidding on the right terms? Missing obvious ones? Bidding on junk?
• Bid management — are your bids too high, too low, or scattered? Can they be smarter?
• Ad copy — are your ads actually answering the search? Are they competitive?
• Landing pages — do they match the ad and keyword? Are they converting?
• Conversion tracking — do you know what’s actually converting? Or are you flying blind?
• Competitor landscape — who else is bidding on your keywords? What are they doing?
• Budget efficiency — is your budget going to the best-performing campaigns and keywords?

How an audit works

1. Brief callWe talk about your business, your budget, and what you’re hoping an audit will reveal. 15-20 minutes.
2. Access and reviewYou grant me read-only access to your Google Ads account. I spend 2-4 hours reviewing structure, keywords, bids, ads, tracking, and data.
3. Written reportYou get a detailed report—findings, priorities, and what I’d recommend. Specific. No fluff. Honest about what’s working.
4. Debrief callOptional 30-minute call to walk through the report, answer questions, and discuss next steps. You decide what to do with the recommendations.

For King's Lynn and Norfolk business owners

You run a business in King’s Lynn, Downham Market, Wisbech, or elsewhere in Norfolk. You’ve put money into Google Ads. But you’re not sure if it’s working. An audit tells you. Fast. Then you know whether to keep investing, make changes, or try something else. Better to know than to guess and waste more money.

Price and timeline

Audit cost depends on account size and complexity. For most small-to-medium businesses, expect £300-£1,500. I’ll quote after our initial call so you know exactly what you’re getting. Timeline: usually 1-2 weeks from kickoff to report.