Google Ads Audit for Southport Businesses

What gets audited

I dive into your account structure, keyword targeting, bid strategies, audience setup, conversion tracking, and ad copy performance. I look for keyword bloat, audience overlap, tracking gaps, and margin misalignment. The goal is simple: find money you’re spending that doesn’t earn you anything back.

What a typical audit covers

• Campaign setup — Are you structured correctly for your business model?
• Keyword strategy — Broad match gone wild? Search terms showing irrelevant clicks?
• Conversion tracking — Is your pixel actually measuring conversions, or just pageloads?
• Audience and demographic targeting — Redundant audiences or missed audience layers?
• Bid management — Are you underbidding on high-intent terms or overspending on low-margin ones?
• Ad creative and testing — Same ad copy since launch, or actually testing?

Why audit instead of full management?

You might want to stay hands-on. You might have an in-house team already. Or you’re just not sure if it’s worth handing over. An audit gives you the diagnosis. Then you decide: fix it yourself, hire me, or do nothing. No pressure.

Southport and Greater Manchester coverage

I’ve audited accounts for businesses in Southport, Lytham St Annes, Ormskirk, Litherland, and across Greater Manchester. The audit process is the same regardless of location—what matters is your ad strategy and where the waste is hiding.

How an audit works

1. You give accessRead-only Google Ads and Analytics access. I don’t change anything.
2. I reviewDeep dive: structure, strategy, performance, tracking. Takes a few days depending on account complexity.
3. You get a reportClear findings: what’s working, what’s wasteful, what’s missing. Plus a conversation to explain the implications.