PPC Consultant for Southport Businesses

When do you actually need a consultant?

You’re either wasting money on poorly structured campaigns, or wondering if your current setup is optimal. You don’t want a full agency. You want a senior set of eyes, someone who’s seen a thousand ad accounts and knows what good looks like.

What I look at

• Campaign structure — Are you matching keywords to intent, or just bidding on everything?
• Bid strategy and automation — Is Google doing what you think it’s doing, or are you wasting margin on low-intent clicks?
• Creative and messaging — Testing or stuck on the same copy since 2019?
• Audience and targeting — Audience lists, customer match, remarketing. Most accounts have it all set to automatic.
• Tracking and conversion data — Are you measuring what actually matters, or does the pixel fire on pageloads?
• Profit margins — Even with perfect ads, if your margins are 5%, no strategy fixes that.

Why fractional?

Not every business needs someone in the account five days a week. But every account needs someone competent looking over it monthly. I audit, advise, diagnose, optimise—then step back. You can implement with your current team, hire me as fractional, or hand it over entirely.

For Southport and nearby

Whether you’re in Southport, Formby, Litherland, Skelmersdale, or anywhere in Greater Manchester, the same principles apply. I’ve worked with businesses across the region and beyond—your location doesn’t matter, your business model does.