Google Ads Audit for Warlingham Businesses

What a PPC audit actually finds

Most Google Ads accounts leak money. Not catastrophically, but quietly. Keywords pulling clicks that never convert. Ads going to the wrong landing pages. Conversion tracking that’s been broken for months. Bid strategies that got set once and never reviewed.

When I audit an account (especially ones running for 6+ months), I typically find £400–£2,000/month in obvious waste. Sometimes more.

A proper audit answers: What’s actually working? Where is the leak? Why are your CPCs or CPA (cost per acquisition) climbing? Is your landing page the bottleneck, or is it your keyword targeting? Should you pause certain ad groups or rethink your entire campaign structure?

What I check in a PPC audit

• Campaign structure & organisation — Are keywords grouped logically by intent? Or is it a mess of overlapping ad groups draining your budget?
• Keyword strategy — Which keywords actually convert? Which are just noise? Are you bidding on branded terms when you should be focusing on intent-based?
• Ad copy & creative performance — Are your ads clear about what you do and what you want them to do? Are click-through rates where they should be?
• Landing page alignment — Do your ads point to relevant landing pages, or are people landing on a homepage and bouncing?
• Conversion tracking — Is tracking actually firing? Are you measuring the right things (revenue, leads, form submissions)?
• Bid strategy & budget — Is your bid strategy aligned with your goals? Are you wasting budget on low-priority campaigns?
• Audience & device targeting — Are you excluding the right people? Overspending on mobile when desktop converts better (or vice versa)?

How an audit works

1. Initial callYou give me access to your Google Ads account (read-only) and your Google Analytics. Takes 10 minutes to set up.
2. Deep reviewI spend 4–8 hours depending on account size, pulling data, cross-referencing performance, and looking for patterns.
3. Written reportYou get a clear, structured report: what’s working, where the leak is, what to fix, and in what order (quick wins first, then structural changes).
4. Debrief callWe walk through the report together. You ask questions, I clarify recommendations, and we discuss next steps—whether that’s you implementing fixes, hiring someone, or bringing me in to run it.

Scope and no surprises

An audit is a one-off engagement. Fixed scope. No obligation to hire me for ongoing work.

You get honest findings. Sometimes that means “your ads are actually sound, the problem is your landing page” or “your margins don’t support Google Ads at your current scale.” Other times it’s “you’re leaving £2,000/month on the table because your bid strategy is set to auto and it’s overbidding on low-intent keywords.”

Price depends on account size and complexity. I’ll give you a quote on a call before we start.