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What a PPC audit is and why it matters

Your Google Ads account is complex. Keywords, bids, audiences, conversion tracking, creative, budget allocation—there are a dozen places where good intentions go wrong and money bleeds away quietly.

An audit is a one-off diagnostic. I dig into your account—every campaign, search term, conversion path—and find what’s working, what’s not, and where you’re losing money. The output is a clear report with priorities: quick wins you can act on today, structural issues to fix, and strategic opportunities ahead.

It’s useful whether you’re managing in-house, working with an agency, or starting from scratch. By the end, you’ll know exactly what’s broken and what needs to happen next.

What I audit

Honest output, no pressure

You’ll get a report showing exactly what I found, priority order, and what to do about each issue. No upselling, no pressure to hire me for ongoing management. If the audit shows your ads are solid, I’ll say so. If it shows gaps, you’ll know what to fix and whether you need help.

Torpoint and Cornwall context

I’ve audited accounts across the UK, including home services, ecommerce, and trades in the southwest. I know how Torpoint’s competition looks, what conversion rates and cost-per-lead are realistic, and where local businesses typically miss opportunities. That context goes into the audit so you’re not just seeing numbers—you’re seeing what’s normal for your niche and region.

The audit process

  1. Initial callYou tell me about your business, what you’re trying to achieve, and any concerns. I gather context about your niche and goals.
  2. Account accessYou grant me read-only access to your Google Ads account (and Google Analytics if applicable). No changes, just inspection.
  3. Deep diveI spend 4–6 hours in your account, checking every section, analysing performance, spotting issues and opportunities.
  4. Report and callYou get a detailed written report, then we hop on a call to walk through findings and discuss next steps.

Frequently asked questions

How much does an audit cost?

Pricing depends on account size and complexity. I’ll quote based on a quick call about your setup. No obligation—you’ll know the price before we start.

What format is the report?

A written report with detailed findings, screenshots, priority order, and recommendations. Then we do a call to walk through it together and answer your questions.

How long does an audit take?

Typically 1–2 weeks from access to report, depending on account size. I dig deep, so it takes time, but you get thorough findings, not a quick scan.

What if the audit finds major issues?

You’ll know exactly what they are and what needs to happen next. I’ll give you options: fix it yourself, hire me for ongoing management, or bring in another resource. No pressure—you decide.

Can you audit my account if I'm in Torpoint or Cornwall?

Yes. I work remotely and audit accounts across the UK. I’m familiar with southwest economy, competition, and what realistic results look like for your region.

What if I disagree with your findings?

Fair. Audits are opinions grounded in data and experience. If you want a different perspective, get a second opinion. But I stand behind my analysis—I’ll explain the reasoning in detail on our call.

Get clarity on your Google Ads performance

An audit cuts through the noise and shows you exactly what's working, what's wasted, and what to fix. No obligation to hire me afterward—just clear diagnosis and a roadmap. Let's find out where your budget is really going.

Call 07410 907 104 Request a PPC audit