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What a PPC Audit Finds

Most Google Ads accounts have money leaking out somewhere. It’s rarely intentional—it’s usually just gaps:

Broken conversion tracking means you don’t know which ads actually drive sales or leads. Ads pointing to generic landing pages instead of targeted ones (a product-specific page, a service page, a lead form). Poor audience targeting sending budget to users who’ll never convert. Bid adjustments that made sense last year but are now outdated.

An audit finds these gaps in a fixed timeframe and tells you exactly what they cost and how to fix them.

An Audit Covers

Audit = No Commitment

Get the report. Read it. Implement bits yourself, hire someone, or do nothing. The findings are yours to act on whenever and however you see fit.

Typical Audit Finds

Without giving away exact client numbers, common issues in Looe and East Cornwall business accounts include:

No mobile-specific landing pages (people search on phones; ads send them to desktop versions). Conversion values not set up in Google Ads (Google can’t optimize toward real profit if it only sees ‘conversion’, not ‘£50 revenue per conversion’). Ad copy talking about features instead of outcomes (nobody cares that your product has X, they care that it solves Y problem). Negative keywords missing or outdated (so ads show for searches that’ll never convert).

Any of these could easily be costing 20–40% of your ad budget.

The Audit Process

  1. You grant accessShare read-only access to your Google Ads account (and Google Analytics if you have it).
  2. I audit (usually 1–2 days)Deep dive into structure, tracking, creative, landing pages, and targeting. I note every gap and estimate the cost.
  3. Findings deliveredYou get a report with findings, impact estimates, and a priority roadmap. We can debrief on a call if you’d like.

Frequently asked questions

How long does an audit take?

Usually 1–2 days of work on my end, depending on account size. You’ll have a report within a week of granting access.

What if I'm not spending much—is an audit worth it?

If you’re spending £500 a month and wasting 30%, you’re losing £150 a month. An audit that saves you even half of that pays for itself immediately. Even small budgets deserve proper tracking and structure.

Do you audit accounts in Looe and Cornwall specifically?

Yes. Geography doesn’t matter for audits—it’s all remote. I audit businesses across the UK, regardless of where they’re based.

What if I already have someone running my ads—can you audit their work?

Absolutely. Sometimes it’s good to get a third-party read on things. I’ll be fair—I’ll highlight what’s working and what’s not.

How much does an audit cost?

Pricing varies by account size and complexity. I’ll give you a tailored quote after a brief call about your ad spend and goals.

What happens after the audit?

That’s up to you. You might implement findings yourself, hire me for done-for-you management, bring the report to your agency, or do nothing. No obligation to work together after.

Find Your Wasted Ad Spend

Book a quick call to discuss your current spend and audit scope. I'll give you a fixed quote and timeline.

Call 07410 907 104 Request a PPC audit