Google Ads Audit for Saltash Businesses

What a PPC audit really finds

Most Google Ads accounts leak money. Not because they’re badly built — because they’re not watched closely enough.

You might be bidding on broad-match keywords that get 200 impressions and zero conversions. You might have conversion tracking set up wrong, so you’re optimising towards phantom data. You might have an audience that’s profitable but underfunded, and another that’s dead but still burning budget.

An audit finds these. I go through your account corner to corner — keywords, audiences, bid strategy, ad copy, landing pages, conversion tracking, account structure — and tell you exactly where the waste is.

An audit covers

• Keyword performance — which are converting, which are wasting, which need pausing or tightening.
• Audience setup — are your audiences too broad, too narrow, or misconfigured?
• Bid strategy — is your strategy (CPC, tCPA, ROAS) right for your business? Is it set too aggressive or conservative?
• Ad creative — is copy getting stale? Are you testing enough? Are headlines and descriptions doing their job?
• Landing page experience — Google ranks you on this. Are your pages optimised?
• Conversion tracking — this is the biggest blind spot. Most accounts track conversions wrong. I’ll find the gaps.
• Account structure — should you be running more campaigns? Fewer? Different ad groups?

Why this matters for Saltash businesses

Saltash is a solid market. You’ve got Plymouth and Torpoint nearby, Launceston inland, good catchment for trades and local ecommerce. But the market is competitive — you can’t afford to waste spend on poor keywords or bad targeting.

An audit gives you a roadmap: cut this waste, double down on this winner, test that idea. Then you execute and watch the profit climb.

How the audit process works

1. You give accessI get read-only access to your Google Ads account. Takes two minutes. You stay in control the whole time.
2. I review everythingDeep dive into keywords, audiences, bids, tracking, creatives. Takes one to two weeks depending on account size.
3. I write a reportHere’s what you’re doing well. Here’s what’s wasting money. Here’s how to fix it (in priority order).
4. Debrief call (optional)You can book a call to walk through the findings and ask questions. Or just read the report and go.