Google Ads Audit for Launceston Businesses

What a PPC audit actually finds

Most Google Ads accounts are broken. Not completely, but usually in ways that cost money. Missing conversion tracking. Keyword overlap between campaigns. Ads that are barely generating clicks. Bidding strategies that don’t match your margin structure. Audience assumptions that are just wrong.

A proper audit finds these issues and quantifies them. How much budget is probably wasted? Where are the quick wins? What tracking gaps mean you’re flying blind? Where should you invest to scale efficiently?

That’s what we do, and it’s the only consulting work where a fixed price makes sense: scope defined, time-boxed, clear deliverables.

What's included in a standard audit

• Account structure review — Are your campaigns and ad groups organised logically? Is there overlap?
• Conversion tracking audit — Is everything actually tracked? Are there blind spots (offline conversions, high-value actions)?
• Keyword analysis — Are you bidding on broad matches that shouldn’t be? Are you missing search intent?
• Ad copy & creative quality check — Are your ads speaking to searcher intent, or are they generic?
• Bidding strategy analysis — Does your bidding align with your profit model? Are you targeting the right ROAS?
• Performance vs. benchmarks — We look at your CTR, conversion rate, cost-per-acquisition. Where are you strong? Where are you weak?
• Budget allocation review — Is your budget going to your highest-performing campaigns?

How an audit works

1. Scope callWe talk through your business, current goals, and what you most want clarity on. This tells us whether an audit is the right tool.
2. Account accessYou grant us read-only access to your Google Ads account (and Google Analytics if possible). Takes 5 minutes.
3. Deep dive analysisWe spend 3–5 days pulling data, testing assumptions, and building our findings. No stone left unturned.
4. Detailed report + callYou get a written report with findings, financials (where possible), and recommendations. We then talk through it, answer questions, and discuss next steps.

Why Launceston businesses benefit from a fresh audit perspective

Launceston’s market is competitive but localised. You’re probably not competing with major national players, but you might be fighting the same regional trades and services from Callington, Bude, or Torpoint. An independent audit tells you where you’re losing ground and where your data is letting you down.

Often the biggest win isn’t a strategy change—it’s fixing tracking. Suddenly you see which ads actually convert. Or which keyword categories are money-losers. That clarity alone is worth the investment.

We’ve audited accounts for businesses at every stage: just starting on Google Ads, running ads for years but flying blind, scaling but unsure about efficiency. Every audit uncovers something—sometimes £1,000+ per month in fixable waste.