PPC Consultant for Wallasey Businesses

Strategy input, not full takeover

You already have someone running your Google Ads. But do you trust them? Or do you want a second opinion? I come in as the senior voice: I audit what you’re doing, find the gaps, suggest the fixes, and you or your team execute. You stay in control; you get 12 years of Google Ads without hiring.

What fractional consulting looks like

• Quarterly strategy reviews — deep dive into your account structure, bid strategy, audience setup
• Audit of tracking & conversion data — are you actually measuring the right things?
• Keyword and audience strategy — what should you be targeting, and what should you stop?
• Campaign structure advice — is your account set up for your margin, or for Google’s commission?
• Second opinions — is this tactic worth doing? Should you increase budget here or pause this campaign?

I'm honest

Sometimes your ads are fine. Sometimes they’re not working because your offer isn’t right, not because the campaign structure is wrong. I’ll tell you both. No agenda — I’m not trying to sell you bigger budgets or convince you Google Ads is magic.

How we work together

We start with a call to understand your setup and what you actually need. Some clients want one audit. Some want quarterly check-ins. Some want 5-10 hours of availability per month. I quote based on scope — there’s no fixed hourly rate, because some problems take 20 minutes and some take 20 hours.