Not full management. Strategy, second opinions, fractional CFO-style advisory. From £300/month. For businesses who have someone running ads but need senior input.
Book a consultationFractional advisory is not management—it’s strategy, second opinions, and someone who knows what they’re doing asking the right questions.
Maybe you have an in-house marketer, a junior, or a generalist agency managing your Google Ads. They’re trying their best. But they might be missing structural inefficiencies, over-investing in the wrong keywords, or running campaigns in the wrong way for your margins.
A strategic advisor sits above the day-to-day. They look at your overall approach, challenge assumptions, spot where money’s leaking, and help your team get better at what they’re already doing.
You’re a good fit if:
• You’re spending £2,000–£50,000/month on Google Ads. • You have someone running ads but you’re not sure they’re optimising correctly. • You want expert input without replacing your current setup. • You know Google Ads well enough to understand the recommendations, but you want validation from someone with 12 years of hands-on experience. • You’ve hit a performance ceiling and suspect structural issues, not just daily optimisation.
Full management (agency): We run the account day-to-day. You stay out of it. Fractional advisory (consultant): Your team runs the account. We shape strategy and catch mistakes before they cost money.
An agency runs your ads for you. A consultant gives you strategic advice while you (or your team) run the ads. It’s the difference between outsourcing and levelling up your internal expertise.
That’s worth noting. Good operators welcome scrutiny and second opinions. If someone gets defensive, that’s a signal.
Depends on complexity. Typically 4–6 hours/month: initial audit, monthly calls, written feedback. We’ll scope it in the first conversation.
Yes. Knowledge transfer is part of it. We’ll explain our thinking so your team gets better over time.
We’ll flag it right away. Whether you fix it depends on your relationship with whoever’s running the account.
Yes. Timezone doesn’t matter for calls. We’re UK-based and remote, so we work with teams anywhere.
We'll spend 45 minutes walking through your setup, meeting your team, and giving you honest feedback on what's working and what's not. No pitch. You'll leave knowing exactly where you stand.
Call 07410 907 104 Book a consultation