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You need someone who runs ads, not just someone who talks about running ads

Stevie Morris has 12 years running Google Ads directly. Not a reseller. Not an agency that outsources to juniors. You get direct access to someone who’s managed £2M+ in ad spend, Google Partner certified, Microsoft Ads certified, and honest enough to tell you when your ads are fine and you don’t need to change anything.

For bigger spends, we pair you with Growth PPC—a senior-led agency managing £20M+ at scale, zero-junior model, 20.8x peak ROAS. You get the same honest, strategic approach at enterprise volume.

What you get

How the model works

Month one: audit, strategy, campaign build. Month two onwards: ongoing optimisation, testing, reporting.

You keep your Google Ads account. You can walk away any time—there’s no contract length, no cancellation fees. We’re paid only if we’re delivering value. The £300/month minimum means we can afford to be careful; we don’t need to upsell you things you don’t need.

What matters in London right now

Google Ads CPCs in London are high—London-level competition for clicks. You’re fighting against agencies, other businesses, and smart competitors. You need someone who understands that pressure and knows which channels and keywords are actually worth the money in your market.

The first 30 days

  1. Strategy callWe talk through your business, your goals, what you’re currently doing (if anything), where the money should go first.
  2. Audit & planFull review of your current setup (if you have one). Campaign structure, keywords, copy, landing pages, conversion tracking.
  3. Campaign build or restructureWe launch or rebuild. Clean structure, no waste, realistic expectations for your budget and market.
  4. First reportBaseline data. We explain what we’re watching and why.

Frequently asked questions

Why is Google Ads so expensive in London?

Demand. More businesses bidding on the same keywords. London has the densest concentration of ecommerce and service businesses in the UK, so CPCs are higher. We factor that into strategy—we might shift budget to less competitive keywords, improve quality score, or test different channels.

What if I'm already working with an agency?

We can’t run your account if someone else is already doing it. But if you’re unhappy, feel free to switch. There’s no minimum contract or lock-in.

Do you work with ecommerce and service businesses?

Yes. We specialise in both. Ecommerce margins tend to be tighter, so we’re ruthless about unit economics. Service businesses (trades, consultants, home services) need different tracking and messaging—we know both inside out.

What's included in the monthly fee?

Campaign management, bid strategy, keyword and ad copy testing, conversion tracking setup/audit, monthly reporting, and direct access to Stevie. Ad spend goes to Google; your fee covers our time and expertise.

Can I cancel if I'm not happy?

Yes. No contract, no notice period. If you want to stop, you stop.

Who actually runs the account?

Stevie. Not a junior, not a team. You get direct access to someone with 12 years of hands-on Google Ads experience.

Ready to talk about your Google Ads?

We'll spend 20 minutes understanding your business, your goals, and what you've tried so far. No pitch. No obligation. Just honest advice on whether we're a fit.

Call 07410 907 104 Book a free strategy call