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Your Google Ads are leaking money and you might not see it

Bad campaign structure hides waste. Broken tracking means you don’t know which ads convert. Negative keywords are missing. Your landing pages don’t match your ad promises. Your competitor’s brand name is running up your costs for nothing. You might be profitable anyway—but you’re probably overpaying.

I’ll find it and tell you exactly what to fix.

What gets audited

You get a findings list, not a sales pitch

I audit on a fixed scope and charge a flat fee. The findings are yours. If you want help implementing them, we’ll talk about that separately. No pressure.

Common waste I find in most accounts

Overspend on generic keywords that have no conversion intent. Competitor brand names in your keywords. No negative keywords at all. Conversion tracking that’s wrong or missing. Landing pages that don’t match ad promises. Ad copy that’s been running unchanged for three years. Most accounts have £200–£1,000/month of waste hiding in plain sight.

How an audit works

  1. You grant accessGive me read-only access to your Google Ads account. Takes 30 seconds.
  2. I review everythingCampaign structure, keywords, audiences, bids, landing pages, analytics tracking. Takes about a week.
  3. I send findingsYou get a detailed report: what’s working, what’s wasting money, and the priority order to fix it.
  4. Optional: we review togetherJump on a call to walk through the findings and answer questions. Or just read the report and act on it yourself.

Frequently asked questions

How much does a PPC audit cost?

Depends on account size and complexity. Book a call, tell me about your account, and I’ll give you a fixed quote. No surprise fees.

How long does the audit take?

Usually about a week from the time I get access to when you receive findings. We’ll agree on a timeline upfront.

What if I'm in Whitehaven or another part of Cumbria?

Location doesn’t matter. The audit is entirely remote. You grant access online, I work through your data, and you get a report. No travel, no meetings required.

Do I have to do anything with the findings?

No. You own the findings. You can implement them yourself, hire someone else to implement, or ignore them entirely. The audit stands alone with no obligation.

What if the audit shows my ads are fine?

Honest answer: sometimes that’s the case. If your structure is sound, tracking is set up correctly, and you’re not bleeding money, I’ll tell you that. You might be more optimised than you think.

Find out where your Google Ads budget is going

Book a call to discuss your account. Tell me your monthly spend, your main concern, and what you'd like audited. I'll give you a fixed price, and we'll get started.

Call 07410 907 104 Request a PPC audit