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What a PPC Audit Reveals

Most Google Ads accounts bleed money quietly. Your campaigns look okay on the surface — clicks are coming, conversions are logging. But there’s waste. Broad match terms eating budget. Audience overlap inflating costs. Tracking that doesn’t actually track. A proper audit finds these gaps and tells you what you’re losing.

What Gets Audited

The Audit Approach

We look at your account, usually 2-3 hours of focused work. We don’t judge; we diagnose. Your account tells a story — what’s being prioritised, what’s been forgotten, where the assumptions are wrong. We turn that into a written report with concrete next steps, ranked by impact.

No Obligation, No Ongoing Commitment

An audit is one-off. We give you findings. You decide what to do. You might implement everything, implement nothing, or get someone else to help. That’s your choice.

How the Audit Works

  1. Scope & AccessYou grant read-only access to your Google Ads account. We agree on scope — all campaigns, or just search, or a specific problem area.
  2. AnalysisDeep review of account structure, performance data, tracking setup, and cost efficiency.
  3. Report & CallWritten report with findings and recommendations. We walk through it together and answer questions.

Audits Across Maryport and Cumbria

Whether you’re in Maryport, Workington, Whitehaven, Cleator Moor, Egremont, Keswick, Carlisle or anywhere else in England, the process is the same. Remote access, professional audit, candid report. No travel, no unnecessary time waste.

Frequently asked questions

How much does an audit cost?

Depends on account size and scope. Small account, narrow scope? Lower. Complex multi-campaign account with tracking issues? Higher. I quote on a call after understanding the work.

What typically gets flagged in an audit?

Overly broad match type usage, poor negative keyword coverage, tracking gaps, bid strategy misalignment with business goals, and audience overlap. Usually at least one of those.

Can you audit an account I don't run myself?

Yes, with their permission and access. You’ll need read-only or admin access to share with us. We sign NDAs if needed.

How long does the audit take?

Usually a week from access to report delivery. Complex accounts might take longer. We tell you upfront.

Will you recommend that I hire you?

Maybe. If your account structure is solid and performance is good, we’ll say so. If you need ongoing management, we’ll tell you that too. Or you might just need to make some keyword tweaks yourself.

Can I get an audit for a Maryport business?

Yes. We work remotely across the UK. Maryport, Cumbria, anywhere. Just share access and we’ll get started.

Find Out What's Wasting Your Google Ads Budget

Request an audit. We'll review your account, find the gaps, and give you actionable next steps. No commitment, just diagnostic clarity.

Call 07410 907 104 Request a PPC audit