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Sometimes you don't need ongoing management. You need a second opinion.

You’ve got someone running your ads, or you’re running them yourself. You’re not sure if the strategy is right, if there’s waste, if you’re leaving money on the table. That’s where I come in: senior-level thinking, no long-term lock-in, just clarity.

I’ve spent 12 years unpicking what works and what doesn’t in Google Ads. I can tell you what your current approach is getting right and what it’s missing.

What I offer

You already have someone running the show. I'm the check-in.

Not here to replace anyone. I’m here to make sure the direction is sound and you’re not overpaying for weak performance.

Especially valuable for home services and ecommerce

I’ve built expertise in these two areas. If your business sits in ecommerce, D2C, or home services (plumbing, heating, electricals, conservatories, etc.), I can speak your language immediately. I know your customer journey, your margins, and where Google Ads makes sense.

How this works

  1. Initial callYou describe what you’re doing now, what you’re confused about, and what you want to optimise.
  2. I review your setupCampaign structure, keywords, audiences, bids, landing pages, tracking—whatever you need clarity on.
  3. Strategic recommendationI tell you what’s working, what’s wasting money, and exactly what to fix and why.
  4. Ongoing or one-offYou decide: standalone call and done, or set up monthly check-ins for continuous strategy.

Frequently asked questions

What's the pricing?

Price depends on the scope. Strategy calls, fractional work, and deep audits all have different costs. Book a call and tell me what you need, and I’ll give you a tailored quote.

Is this an ongoing commitment?

No. You can book a single strategy call, or we can set up monthly check-ins. It’s entirely up to you. No minimum, no lock-in.

I'm in Cumbria but not sure if your approach fits my business.

Book a call anyway. We talk for free initially to figure out if there’s a fit. If it doesn’t make sense, I’ll tell you and suggest what might work better.

What if I just need a second opinion on my current ads?

That’s exactly what I do. Send over your campaign setup, landing pages, and whatever’s confusing you, and we’ll dig into it together on a call.

Can you work alongside my current agency?

Yes. Some clients keep their agency and bring me in for quarterly strategy reviews. Others use me as an interim second opinion. Whatever arrangement works for you.

Get strategic clarity on your Google Ads

Book a call to talk through your situation. We'll figure out what you actually need—whether that's a one-off review or ongoing fractional work. No pressure, no sales pitch.

Call 07410 907 104 Book a consultation