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What a PPC audit actually finds

You’re paying for clicks that never convert. You’re bidding on keywords that don’t make sense. Your ads show in places they shouldn’t. Your tracking is broken so you can’t even see the damage.

An audit pins all of it down. No obligation to hire me — you just get the truth about your account and what it’s costing you.

Why audits matter

The most common finding

About 70% of accounts I audit have broken conversion tracking. They can’t prove which clicks actually convert, so they can’t optimize properly. It’s the single biggest waste in most accounts.

What you get in an audit

  1. Account structure reviewCampaigns, ad groups, keywords — are they organized logically? Are you over-spending on low-intent terms?
  2. Placement and search term analysisWhich searches and placements are actually converting? Which are just burning budget?
  3. Tracking assessmentAre conversions actually being tracked? Are you measuring the right things? Are there blind spots?
  4. Landing page quality checkDo your pages match your ads? Are they actually built to convert, or just informational?
  5. Written summary and callYou get a report, then we have a call where I walk you through findings and next steps.

Who needs an audit

Anyone running Google Ads who isn’t 100% confident it’s optimized. That’s most businesses. You might be new to ads, or you inherited an old account, or you’re just tired of wondering if your money is being spent well. An audit answers that question.

Frequently asked questions

How much does an audit cost?

Depends on account size. Call me, give me a quick summary (monthly spend, number of campaigns), and I’ll quote. No fixed price because a 10-account audit takes way longer than a 2-account audit.

What if I'm too small or too new to Google Ads?

Still worth auditing if you’re spending more than a few hundred quid a month. If you’re smaller than that, I’d recommend starting with a consultation instead.

Do I have to hire you after the audit?

No. You get the audit, you get the report, you own the findings. What you do with them is up to you. Most people do hire ongoing management after, but it’s not required.

Can you audit Google Ads accounts for businesses in Workington or Cumbria?

Yes. I audit accounts across the UK — location doesn’t matter. Workington, Maryport, Keswick, Whitehaven, anywhere. Same process, same quality. Phone 07410 907 104 to get started.

What's the turnaround time?

Usually 1–2 weeks from when you give me access to the final report and call. I’ll give you an exact timeline when we quote.

Get a data-driven audit of your account

Request a PPC audit. I'll review your Google Ads account, identify wasted spend and tracking gaps, and give you a roadmap to fix them. No obligation.

Call 07410 907 104 Request a PPC audit