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When to call in a PPC consultant

You’ve hired an agency. Or you’re running ads yourself. But something’s off: ROAS has dropped, cost-per-result is creeping up, or you just don’t trust the numbers anymore.

Instead of replacing the whole team, get a second opinion. I’ve spent 12 years optimising Google Ads, managing £2M+ in direct spend. I audit accounts, spot the wasteful patterns, and give you a clear diagnosis.

What a consultation covers

Not a replacement, a reality check

You might keep your current agency and act on my findings. Or you might want ongoing management instead. Either way, you’ll know exactly what’s happening with your ad spend.

How a consultation works

  1. 1. Share your accountYou give me read access to your Google Ads and Google Analytics. Takes 5 minutes.
  2. 2. I auditI review everything: structure, bids, audiences, landing pages, tracking. Usually 2-3 days.
  3. 3. Feedback callWe go through my findings, I explain the problems and show you the fixes. You decide what to do.

Ecommerce and home services (our sweet spot)

I specialise in two spaces: ecommerce brands and home services trades. Both have unique challenges—D2C margins are tight and attribution is messy; trade services need lead-quality discipline. I’ve done the work in both, so I spot issues your generalist agency might miss.

Who calls us

Frequently asked questions

Will this make my current agency mad?

Probably not. Most agencies get it—you’re being diligent. If they do get defensive, that tells you something.

How long does a consultation take?

Usually 1-2 weeks from start to feedback call. The audit takes 2-3 days; scheduling around both our calendars adds the rest.

What if I decide I want you to manage the account instead?

We can talk about that during the feedback call. I offer ongoing management from £300/month (see the other page). But no pressure—the consultation stands alone.

Do you work with Wimborne Minster and Dorset clients?

Yes, and anywhere in the UK. We’re fully remote, so whether you’re in Wimborne Minster, Ferndown, Poole or Bournemouth, it doesn’t matter.

What if my account is tiny (only £300/month spend)?

We can still audit it. The fee would be a quote based on scope—not a monthly retainer. Call and we’ll discuss.

Can you audit accounts on Bing or Facebook too?

Google Ads is our core. Bing and Facebook are outside our wheelhouse. But if your Google account is a mess, let’s fix that first.

Get honest feedback on your Google Ads

Book a consultation. We'll review your account and give you a clear diagnosis in plain English. If you decide to make changes yourself, great. If you want ongoing help, we can talk about that too.

Call 07410 907 104 Book a consultation