Google Ads Audit for Winchester Businesses

One question: is your money working?

You’re running Google Ads. You’re spending money. But you don’t actually know if the campaigns are built right, if tracking is working, if you’re bidding on the wrong keywords, or if half your budget is going to waste. An audit answers that. Clean, honest, no agenda — we’re just finding what’s actually happening.

What we check

• Account structure — campaigns grouped the right way? Keywords matching intent? Or is everything jumbled?
• Conversion tracking — is your data trustworthy? Missing tags? Ghost conversions? Broken pixels?
• Bidding strategy — are you maximising profit, or just spending to spend?
• Quality Score & relevance — why is your CPC higher than it needs to be?
• Wasted spend — negative keywords you’re missing, broad match overspend, brand protection gaps
• Competitive gaps — where the market is moving and where your ads aren’t showing

What you get

A detailed written audit (usually 10-15 pages), findings ranked by impact, specific recommendations with reasons, and a call to walk through it. No jargon. No fluff. Just this is what I found, here’s what it costs, here’s what to do about it.

Typical audit scope

Most audits cover 2-4 weeks of data, live campaign structure, conversion tracking setup, and recent performance trends. If your account is complex or you’ve got multiple campaigns, we scope the work in the initial call to make sure it’s valuable.

The audit process

1. Quick call to scopeWhat’s running? What’s your goal? How complex is it? I make sure the audit will actually answer your questions.
2. Full technical reviewI audit campaign structure, tracking setup, keyword match, bid settings, competitor gaps — everything that moves the needle.
3. Report & debriefWritten findings plus a call to walk through what I found, why it matters, and what to do.