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When to bring in a second opinion

You’ve got someone running your Google Ads — an agency, a freelancer, an in-house person. But you’re not sure if they’re actually good. Maybe the account is messy. Maybe the reporting doesn’t make sense. Maybe you just have a gut feeling something’s off.

That’s exactly what I do. I look at your account with fresh eyes and tell you the truth: is this person competent, or are you throwing money away?

Honest advice, not a sales pitch

If your current consultant is solid, I’ll tell you that too. I won’t bad-mouth them or oversell myself. But if there are gaps — tracking holes, poor audience targeting, wasted spend — you’ll know exactly what they are and how much they’re costing you.

What I look for

How we work

You give me access to your Google Ads account — read-only, just to look. I spend a few hours reviewing everything, then we have a call. I walk you through what I found: what’s working, what’s wasted, what needs fixing. You get a written summary and next steps.

The three things that usually need fixing

  1. Tracking is incompleteThey’ve set up goal conversions but missed API tracking, offline conversions, or secondary KPIs. You can’t optimize what you can’t measure.
  2. Bid strategy is wrongThey’re using manual CPC when you should be on Target CPA. Or they’re on Target ROAS but haven’t given it enough conversion volume to learn.
  3. Landing page experience is poorAds promise one thing; pages deliver another. High bounce rate, low conversion rate, slow loading.

Frequently asked questions

How much does a consultation cost?

From £300/month if you want ongoing advisory. For a one-off review, we’ll quote based on account complexity — give me a call and I’ll give you a ballpark.

Can I share this feedback with my current consultant?

Yes, absolutely. Some clients use my review to have a harder conversation with their current team. Some switch to me. Either way, you’re armed with facts.

What if the advice is expensive to implement?

I’ll prioritize by impact. There’s always a fix that costs nothing (restructuring, bid tweaks). Those come first. Paid changes (new landing pages, tracking tools) come later, only if they’re worth it.

Do you consult for businesses in Workington and the surrounding area?

Yes. I’m remote across the UK — works the same whether you’re in Workington, Maryport, Whitehaven, or anywhere in Cumbria. Call 07410 907 104 if you want to chat first.

Will you recommend one of your tools or services?

Only if it’s genuinely useful. I’ve seen businesses throw money at tools they don’t need. My job is to tell you what actually matters for your account.

Get clarity on your Google Ads

Book a consultation. I'll review your account and give you honest feedback on what's working, what's wasted, and what to do about it.

Call 07410 907 104 Book a consultation