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Strategic Advice Without the Full Takeover

Maybe you’ve already got someone managing your ads, or you run them yourself but want a senior check-in. I offer fractional strategic consulting — think of it as a senior advisor on retainer, not a full replacement.

I’ll review your campaigns, challenge your strategy, train your team, or act as a second opinion when you’re stuck. You stay in control; I give you clarity and confidence. From £300/month, though pricing is tailored to scope on a call.

What I Help With

For Teams Who Want to Level Up

If your in-house or agency team is solid but needs sharper strategy, I can train them or sit in quarterly reviews. No ego — I’m here to make you better, not replace you.

The Right Fit for Advisory

This works if you’ve got ads running and want expert guidance without handing over the keys. Maybe your current agency or in-house person is good but not great, and you want a senior voice to validate or challenge their work. Or you’re running your own ads and hit a ceiling — you need strategy-level help, not just operational tweaks.

I specialise in ecommerce and home services across Aberystwyth, Pwllheli, Carmarthen, and the wider Wales region, but I work remotely with clients anywhere.

How It Works

  1. Discovery callYou explain your current setup, who’s running ads, and what you’re trying to figure out.
  2. Scope and quoteWe agree on what you need (ongoing monthly, quarterly reviews, training, one-off audit, etc.) and I quote based on scope.
  3. Review and strategyI audit your live campaigns, sit in on your team, or work through a specific challenge with you.
  4. Monthly or quarterly touchpointsDepending on the scope, we have regular calls to validate strategy and keep you moving forward.

Frequently asked questions

How is this different from hiring a full-service agency?

Full service means I run everything. Advisory means you or your team stay in the driver’s seat, and I provide strategy, training, or second opinions. You control the day-to-day; I handle the high-level thinking.

Can you work alongside my current agency or in-house person?

Yes. I’ll audit their work, train them, or give you a second opinion. If you trust them but want a senior check-in, I’m the fix.

What's the minimum commitment for advisory?

It varies. A one-off campaign audit might be a single call. Ongoing strategic support is usually monthly. We’ll define it on your discovery call — no contract, month-to-month.

Do you offer training for teams in Aberystwyth?

Yes, remote or in-person. I can run training sessions on Google Ads fundamentals, keyword research, bidding strategy, or tracking setup. Scope and price vary — we’ll quote it on a call.

What if you discover the strategy is fundamentally broken?

I’ll tell you straight. If it needs a full rebuild, I’ll explain what’s wrong and what the fix looks like. Then you can decide if you want me to do it or find someone else.

How do I know if I need advisory vs full management?

Good question. If you have bandwidth to stay involved and just need sharper strategy, advisory wins. If you want it completely off your plate and managed by a senior, go full service. Call me — I’ll help you figure out which fits.

Get Strategic Clarity on Your Ads

Book a call to discuss your current setup and what kind of advisory would help. We'll scope the work and agree on next steps.

Call 07410 907 104 Book a consultation