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When You Need a Consultant

What Advisory Looks Like

This isn’t account management. This is strategy and sense-checking. You bring me your setup, performance data, and questions. I audit your structure, identify gaps in your approach, and advise on the fix. Could be keyword strategy, audience layering, landing page alignment, tracking validation, or just ‘your ads are fine; you need to fix your website instead.’ I tell you the truth, not what sells services.

Pricing

Consulting work is quoted per engagement. We discuss scope on a call—whether it’s a one-off audit, monthly strategy sessions, or fractional ongoing advisory. Starting point: from £300/month for ongoing fractional work. Anything outside that gets a tailored quote.

Who Benefits Most

Business owners in Bishop’s Castle and Shropshire (or anywhere in the UK) who already invest in Google Ads but want expert validation. Folks running their own ads who hit a ceiling and need strategic input. Teams who’ve hired a PPC person but want senior-level oversight.

The Process

  1. Call & scopeWe talk about what you’re trying to figure out. Performance data, current setup, goals.
  2. Audit & analysisI review your account structure, tracking, strategy, and performance. You get a detailed, honest assessment.
  3. Recommendations & follow-upI lay out what needs to change and why. Then we discuss implementation—whether you do it or hire someone.

Frequently asked questions

What's the difference between consulting and management?

Management is hands-on: I run the account, optimise weekly, make day-to-day decisions. Consulting is advice: you own the decisions and execution (or your team does). I guide and validate.

Can I get ongoing advisory, or is it one-off?

Both. Some clients book a one-off audit. Others do monthly strategy calls. I build it around what you need.

Do you work with businesses in Bishop's Castle specifically, or anywhere?

Anywhere in the UK and beyond. Location doesn’t matter; strategy does.

If I hire you as a consultant, can I later switch to management?

Yes. Some clients start with a consultation, implement recommendations, and later decide they’d rather I run it full-time. That conversation happens naturally.

What if my ads are working fine—do I still need a consultant?

Probably not urgent. But many businesses plateau because they’re blind to optimisation opportunities. A quick strategic audit often finds 20-30% efficiency gains.

How much does a consultation typically cost?

That depends on scope—a single audit, monthly calls, or fractional CFO-style advisory. We discuss on a call and build a quote that fits your needs.

Need strategic input on your ads?

Book a consultation. We'll discuss your current setup, goals, and what's blocking progress. Then I'll give you honest advice—no obligation to hire me for ongoing work.

Call 07410 907 104 Book a consultation