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Spot the Leaks in Your Ad Budget

Most businesses running Google Ads are leaking money. Bad keyword targeting, broken conversion tracking, wasted spend on low-intent traffic, bid strategies fighting each other — these issues compound silently for months.

An audit is a fixed-scope diagnostic. I dig into your live account, pull the data, and tell you exactly where the waste is and what’s not being tracked. You get a clear action plan. No pressure to hire me after — it’s diagnostic.

What the Audit Covers

Honest Feedback, No Sugar

If your ads are fine, I’ll say so. If they’re terrible, you’ll know it. I don’t have a horse in the race — I’m just telling you what the data shows and what to fix first.

When to Get an Audit

Book an audit if you’ve been running Google Ads for a few months and performance feels flat, or you’ve just hired an agency and want a sanity check, or you’re inheriting an account and don’t know where it stands. I work with businesses in Aberystwyth, Harlech, Carmarthen, Pwllheli, and across Wales — remote, so location doesn’t matter.

The Audit Process

  1. Scope callYou give me access to your Google Ads and GA4. We discuss what you’re optimising for and any burning questions.
  2. Deep diveI spend a day or two pulling your data, stress-testing your campaigns, and running scenarios.
  3. Audit reportYou get a detailed breakdown of findings, prioritised by impact: quick wins, medium-term fixes, and strategic changes.
  4. Debrief callWe walk through the report together. I explain what I found and what each fix looks like. You decide what to do next.

What You Get

Frequently asked questions

How much does an audit cost?

Scope varies — depends on account size and complexity. Call me for a quote. I’ll be transparent about the time needed and the cost before we start.

Do I have to hire you after the audit?

No. Zero obligation. You get the findings, the action plan, and the knowledge. What you do with it is up to you.

How long does an audit take?

From first call to final report is usually 5-7 business days. I’ll give you a firm timeline before we start.

What if the audit finds that my agency is doing a bad job?

I’ll tell you what I see. Some agencies are great; some are coasting. The data shows the truth. What you do with that is your call.

Can you audit an account in Aberystwyth that's currently managed by someone else?

Yes, as long as you have account access to grant me. I don’t need direct management rights — just enough to run reports and see settings. You’ll know exactly what I’m looking at.

What if the audit says everything's perfect?

Then I’ll tell you. If your ads are well-structured, tracking is solid, and you’re hitting your goals, there’s no point wasting money on a change. I’ll still suggest one or two refinements, but you’re fundamentally sound.

Get Clarity on Your Ad Spend

Request an audit and let's talk about what's happening in your account. I'll give you a scope and quote, no pressure.

Call 07410 907 104 Request a PPC audit